4 Google Ads settings and recommendations worth a closer look ↗
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
TALÁLATOK PONTOSÍTÁSA
Szűrés és keresés
RENDSZEREZÉS
Címkék kezelése
Hozz létre egységes címkéket, majd rendeld őket a cikkekhez a hírfolyamban.
#Még nincs saját címkeAz első címkét a fenti mezőben hozhatod létre.
Google publishes guidance for text disclaimers in Search ads ↗
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
Daily Search Forum Recap: August 3, 2026 ↗
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing Google Search ranking volatility starting on August 1st and kicking up today...
Google Search Ranking Volatility Hits August 1st & Heats Up Into August 3rd ↗
I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, August 3rd. Both the third-party tracking tools are showing a spike and there is chatter within the SEO community about a lot of this ranking shuffling.
Google Business Profiles Protect From Fraudulent Calls and Texts Updated ↗
The Google Business Profile help page on Help protect against fraudulent calls and texts has been updated. It now includes how to identify legitimate texts over WhatsApp and RCS messages, it also updated a lot of the examples of the types of calls and messages you get, plus more.
Bing Webmaster Tools Page & Query Level Filtering Coming To Reports ↗
Microsoft has confirmed it is working on bringing filtering capabilities to the Bing Webmaster Tools performance reports. Right now, there is no way to add a filter for any of the metrics in the report. Of course, you can download the data and do what you want with it, but there is no native filter box in the reporting interface.
Google Search Tests Sign In To Verify Searches Are Human (Not Captcha) ↗
Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don't think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.
Google Trends Lets You Compare 220% More Search Terms ↗
Google Trends now lets you compare up to 400 search terms across 8 groups of terms and up to 50 terms in each group. Previously, it was 125 search terms across 5 groups of terms and up to 25 terms in each group. That is a 220% increase, if my math is correct.
Bing Webmaster Tools SOAP/POX APIs To Be Retired On August 31, 2026 ↗
Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.
Microsoft Advertising Launches Monthly Product Newsletter ↗
Microsoft Advertising has announced a new monthly Product newsletter that will launch on August 3, 2026 on LinkedIn. The newsletter is designed to help advertisers stay up to date with product developments while providing practical guidance beyond standard release notes. Each issue will include: New product updates with an explanation of what changed and why it matters Three deep dives into key product topics Three FAQs answering common questions after launch One or more actionable recommendations readers can try or share with their teams Microsoft also confirmed that its monthly blog updates and existing newsletters will continue alongside this new publication, giving advertisers another way to keep up with product announcements. The post Microsoft Advertising Launches Monthly Product Newsletter appeared on PPC News Feed .
How we built a realtime system for responsive voice AI in six months ↗
GPT-Live enables continuous voice interaction with AI, using a turnless speech model and low-latency architecture for faster, more natural conversations.
Circles powers telco personalization with OpenAI technology ↗
Circles uses the OpenAI API and Codex to power AI-native telco experiences, increasing ARPU by 22%, reducing churn by 9%, and improving development efficiency.
Google Search Filter By Recent Broken (Fixed) ↗
If you try to filter you Google Search or Google News tab results by the recent search tools option, it simply won't work. If you try to select the "Tools" and then "Recent" options, including the past hour option, it won't listen to that filter and it won't filter the content by the last hour.
Data Manager API Updates: RemoveAllAudienceMembers Method ↗
The latest release of the Data Manager API introduces features that simplify audience management and enhance ingestion workflows. These updates allow for more granular user-provided data for Google Analytics. Key Updates: RemoveAllAudienceMembers Method: This new method enables advertisers to clear all members from specified user lists in one operation. An optional `removeAsOfTime` parameter targets members added before a given timestamp, facilitating complete audience data refreshes. Ingestion Field Warnings: The API now provides detailed warnings for validation issues on optional fields during ingestion, while still processing valid data. However, if required fields fail validation, the entire request will fail. Expanded Address Data: Advertisers can now provide additional user address information for Google Analytics events, including address line , city , and administrative area alongside existing fields like given name and postal code . These updates aim to empower advertisers wi…
Help Page Released for Text Disclaimers in Search Ads ↗
Google has published a new help page detailing text disclaimers for Search ads , allowing businesses to display required terms, conditions, and disclosures directly within their ads. Text disclaimers are available to all advertisers worldwide and are fully compatible with AI Max features. To create a text disclaimer, advertisers must add them post-campaign creation through the Assets menu, with a character limit of 90. It is important to note that if a disclaimer asset is disapproved, the ad will continue to serve without it. Key considerations include that disclaimer assets will override any existing pinned description line 1 in the campaign, and they may be truncated under specific conditions, such as increased font size or certain languages. You can find more details on usage and eligibility in the official help page, shared by Hannah Gillespie : About text disclaimers for Search ads . The post Help Page Released for Text Disclaimers in Search Ads appeared on PPC News Feed .
Ten advances in mathematics and theoretical computer science ↗
OpenAI shares new results on long-standing open problems in mathematics and theoretical computer science, including advances in geometry, cryptography, and complexity.
New Google Ads Help Doc for Offline Conversions with GBRAID ↗
A new Google Ads help document is now available detailing how to set up offline conversions using GBRAID technology. The guide features essential sections including Get started , Update your website and lead tracking system , Import conversions using Data Manager , and Best practices for effective conversion tracking. This resource aims to enhance understanding of implementing offline conversion tracking, offering structured steps and best practices to advertisers. This update was spotted by Barry Schwartz . The post New Google Ads Help Doc for Offline Conversions with GBRAID appeared on PPC News Feed .
AI-Generated Labeling Feature for Videos ↗
Google Ads now allows advertisers to label videos created or modified using AI. This update is significant due to the upcoming requirement in the European Union starting August 2 . Advertisers can use the new AI use section to indicate whether the video asset was created or edited with AI. This labeling will be applied to ads wherever they are displayed, including areas in the EU, India, and New York state. This update was surfaced by Marcin Wsół and Felix Duerler . The post AI-Generated Labeling Feature for Videos appeared on PPC News Feed .
Building abundant intelligence ↗
A full-stack approach to making advanced AI more capable, more affordable, and more widely useful.
Advancing responsible AI across Europe ↗
OpenAI shares how its safety, security, transparency, and provenance practices support responsible AI governance in Europe. The work will continue as the EU AI Act advances.
Daily Search Forum Recap: July 31, 2026 ↗
Here is a recap of what happened in the search forums today...
Video Campaign Upgrade to Support Multiple Formats ↗
Starting in September , Google will automatically upgrade legacy Video Reach and Video View campaigns to support multiple ad formats . This migration requires no actions from advertisers and ensures continuity of ad formats used prior to the upgrade. Key updates include: Video Reach campaigns will shift from serving only In-stream ads to supporting In-stream , Shorts , and In-feed ads . Video View campaigns using the Maximum Cost-per-View (Max CPV) strategy will transition to new campaigns using the Target Cost-per-View (Target CPV) strategy. Campaign statistics will be preserved, but ad group and ad histories will reset, affecting only active ad groups. New fields for company name and logo will be automatically populated based on the video used in the ad, but ad text and headlines will need manual updates during the next campaign edit. This news was discovered by Marcin Wsół . The post Video Campaign Upgrade to Support Multiple Formats appeared on PPC News Feed .
Search News Buzz Video Recap: Google Platform Properties Live, Google Ads Lead Journey Mapping, Microsoft Ads, ChatGPT Ads & More SEO ↗
This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...
Why separating brand and non-brand campaigns improves ROAS ↗
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Microsoft Ads Predictive Matching Moving To Search Term Matching ↗
Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:
Blocking Internal Search Results Not In Google Guidelines Anymore But... ↗
In the latest Search Off the Record podcast, John Mueller from Google said that it is no longer in the Google Guidelines, now Google Search Essentials, that you must block Google from accessing your internal search results pages. He added that you likely should continue to do so because it can lead to (a) intense server load and (b) quality issues if abused, which can cause Google search ranking issues as a result.
Google Ads Insights Carousel ↗
Google Ads may be rolling out a new design for its insights section where it gives you the "Top things to know today." This new interface for this section is in a carousel format, where you can toggle through the various automated insights that Google Ads is providing.
ChatGPT Ads Business Agent Conversation Campaign Type ↗
OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation. So instead of just going to your website, you send them into a chat experience on your website?
Google Local Service Ads To Require D-U-N-S Numbers For Some ↗
Google has begun alerting some advertisers that it will soon require D-U-N-S numbers for businesses and users to be verified. Verification is required for select verticals and users in the US. And honestly, getting a D-U-N-S numbers for some businesses can be a pain.
Google Business Profiles Products Are Stuck In Pending Status ↗
Google has yet another bug with the Google Business Profiles platform. This one is with products being placed in "Pending" status, new products and old products, I believe. This started a couple of days ago and the issue still seems to be lingering, or pending, if you will. I have not seen Google respond to the complaints about this issue but it does seem widespread.
Milyen a jó webáruház termékoldal? 12 kritikus, a vásárlást befolyásoló elem ↗
A termékoldal a webshopod legfontosabb értékesítője. Itt dől el, hogy a látogató a kosárba teszi a terméket, vagy visszalép a Google-be és a versenytársnál vásárol. Miközben a legtöbb webshop tulajdonos a forgalomszerzésre koncentrál – hirdetésekre, SEO-ra, közösségi médiára –, a termékoldalak gyakran ugyanúgy néznek ki, ahogy a platform alapértelmezetten legenerálta őket. Pedig ha 100 látogatóból […] A Milyen a jó webáruház termékoldal? 12 kritikus, a vásárlást befolyásoló elem bejegyzés először Marketing21 -én jelent meg.
Google Publishes Help Page for YouTube Audio Ads ↗
Google has published a new help page for YouTube audio ads . The ad format itself is not new, audio ads have been available for a few years, but until now there was no dedicated "Create YouTube audio ads" guide, making this the first official walkthrough of the format's specs and setup. The help page confirms that audio ads reach users on audio surfaces and in listening-first states on both YouTube and YouTube Music . The creative is a YouTube video link, ideally a static image or simple animation, with a maximum length of 30 seconds , creatives up to 15 seconds serve as non-skippable ads, while 16-30 second creatives serve as skippable ads. Setup runs through a Video campaign with the Audio subtype under the Brand awareness and reach goal, using Target CPM bidding. Google also shares best practices, such as aiming for 60-80 words of voiceover in a 30-second ad and keeping a conversational tone. Here's the new help page spotted by Hana Kobzová : Create YouTube audio ads - Google Ads H…
Univé builds an AI-ready workforce ↗
See how Univé built an AI-ready workforce with ChatGPT Enterprise by combining leadership, responsible governance, and employee-led innovation to transform work at scale.
Insights Carousel Available in Google Ads ↗
Google Ads has rolled out a new Insights carousel displaying multiple swipeable insight cards. This update is designed to surface vital account information in one place, rather than showing a single recommendation. The carousel displays seven insights that highlight critical data for advertisers including: Immediate Issues: Identifies campaigns needing urgent attention due to performance or configuration issues. Budget Alerts: Flags campaigns limited by budget and missing potential conversions. Spend Changes: Indicates unusual variations in campaign and ad group spending. Target CPA Tracking: Compares actual CPA against target CPA for performance evaluation. Device Insights: Highlights significant changes in conversions across different devices. Conversion Trends: Provides a summary of week-over-week conversion changes with top contributing campaigns. Top Performing Ads: Identifies ads with significant improvements in CTR. This change shows Google's ongoing efforts to make Ads a more…
Google Ads Introduces Budget Panel ↗
Google Ads has introduced the Budget Panel , located in the Performance Max and Demand Gen campaign review page. This panel provides customized budget recommendations to optimize campaign performance and help prevent low starts. The Budget Panel analyzes various campaign settings, including bidding strategies and targeting. Key features include: Recommended Budget Levels: Displays up to three daily budget suggestions (Low, Medium, High) based on campaign settings and account history. Performance Forecasting: Offers insights into potential reach and performance gains associated with each budget level, helping to align investment with targeted goals. Advertisers may start to see this feature reflected in their accounts soon. This update was surfaced by Barry Schwartz . The post Google Ads Introduces Budget Panel appeared on PPC News Feed .
Demand Gen Drops for Holiday Season in July 2026 ↗
Google has announced its Demand Gen Drop for July 2026 , focusing on enhancing retail best practices ahead of the holiday shopping season. New features include Checkout Links, now available in nine new markets, aimed at driving traffic directly to optimized checkout pages. Advertisers who utilized Checkout URLs averaged a 6% increase in conversions for Demand Gen campaigns. Additionally, the upgraded Target ROAS (tROAS) bidding feature helps campaigns meet targets quicker by reducing overly cautious strategies. Integrating product feeds and promoting creator content through affiliate partnerships can further amplify sales via YouTube ads using Checkout Links or Universal Commerce Protocol (UCP), currently available in the US only. Advertisers can access the new 2026 Demand Gen Retail guide to navigate these updates effectively. Read the official help page here: Prepare for the holiday season with July’s Demand Gen Drop . The post Demand Gen Drops for Holiday Season in July 2026 appear…
Disrupting a Criminal Scam Operation ↗
OpenAI disrupted a Cambodia-based scam operation using ChatGPT to support investment, romance, gambling, and impersonation schemes.
Google launches Structured Data Files v10.1 for Display & Video 360 ↗
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google tests AI-generated descriptions in Shopping ads ↗
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Gemini Robotics ER 2: powering robotics with video understanding, task orchestration, and multi-robot collaboration ↗
Gemini Robotics ER 2 helps robots reason, collaborate, and solve real-world tasks. It represents a step change in video understanding, tool orchestration, and multi-robot collaboration for robotic applications.
Daily Search Forum Recap: July 30, 2026 ↗
Here is a recap of what happened in the search forums today...
Google Related Searches Based On Your Browsing ↗
Google is now testing showing related searches based on your browsing. I suspect this is based on your browsing history on Chrome, beyond what you may search for in Google but based on what pages you browse.
Google Shopping Ads With AI-Generated Descriptions ↗
Google is now testing AI-generated descriptions on shopping and product ads. We saw this with normal sponsored results earlier this month, Google confirmed it was a small test then, and now we are seeing it on shopping ads.
Almost Half Of Google Searches Have AI Overviews & Climbing ↗
Doesn't it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries. Meanwhile, Semrush data has it at about 48% of all queries. It depends on the query category because informational queries tend to be even higher.
Google Blames Website For Race Based AI Overview Response ↗
Normally, I wouldn't cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate. Google responded to complaints about a race-based AI Overview answer, blaming the websites it sourced, rather than taking credit for the AI-generated answer in Google Search.
Google: Offline Conversions With GBRAID URL Parameter Help Doc ↗
Google has a new help document in the Google Ads support area on how to set up offline conversions using GBRAID. A GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to measure ad performance.
Advancing the price-performance frontier with GPT-5.6 ↗
Explore lower GPT‑5.6 pricing for Luna and Terra—and how OpenAI’s more efficient models help enterprises deploy AI workflows at scale.
How avatarin built a 24/7 retail agent with GPT-Realtime ↗
avatarin uses OpenAI’s GPT-Realtime to give Yamada Denki shoppers 24/7 multilingual support. In two weeks, 30,000 people used the agent and 92% of survey responses were positive.
Prepare for the holiday season with July’s Demand Gen Drop. ↗
Prepare for the holiday season with upgraded tROAS bidding, Checkout Links, and more from YouTube’s July Demand Gen Drop.
How enabling two settings tripled our scores on the ARC-AGI-3 benchmark ↗
How two API settings improved GPT-5.6 performance on ARC-AGI-3, boosting scores and efficiency by retaining reasoning and enabling compaction.
Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM ↗
Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here's what shifts, what doesn't, and which campaigns to audit first. The post Google Ads Bidding Strategies: Where To Spend Your Time In 2026 appeared first on Search Engine Journal .
Accelerating scientific discovery with ChatGPT for Academic Researchers ↗
OpenAI is giving 100,000 academic researchers free access to ChatGPT's most advanced AI models to accelerate scientific research, collaboration, and discovery.
How GPT-5.6 fuses frontier intelligence with frontier efficiency ↗
GPT-5.6 improves AI efficiency across models, inference, and agentic workflows, helping deliver more useful intelligence per dollar.
Google rolls out AI content labels in asset studio ↗
Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Scientific computing in the age of agentic AI ↗
A new field report shows how scientists use AI coding agents to modernize scientific computing, accelerating software development and discovery in genomics and beyond.
Google Ads appears to separate Target CPA and Target ROAS bidding strategies ↗
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Gemini API Managed Agents: 3.6 Flash, hooks, and more ↗
Managed Agents Gemini 3.6 Flash, Hooks and Triggers
Attribution vs. incrementality: Why you need both ↗
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Putting Google Ads AI Max’s automated ad copy to the test ↗
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
5 ways AI Mode in Search helps you enjoy the real world ↗
Illustration of a black magnifying glass in a white circle on green grass surrounded by items related to fun activities like tennis and games
5 ways to host the ultimate dinner party with Google Search ↗
An illustrated black magnifying glass with a sparkle in a white circle surrounded by a dinner party tablescape
Amazon Left US Google Shopping A Year Ago & Never Came Back via @sejournal, @brookeosmundson ↗
Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn't returned. Here's what a year of auction data reveals for retailers. The post Amazon Left US Google Shopping A Year Ago & Never Came Back appeared first on Search Engine Journal .
Google Ads Adds Target-Based Bidding For Ecommerce Campaigns via @sejournal, @tonyadam ↗
Google's August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first. The post Google Ads Adds Target-Based Bidding For Ecommerce Campaigns appeared first on Search Engine Journal .
How AI is expanding what people do at work ↗
New OpenAI research shows how AI is expanding what workers do, with ChatGPT users taking on tasks across roles and reshaping job boundaries.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns ↗
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Household income exclusions spotted in Performance Max campaigns ↗
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
How to revive overlooked ecommerce SKUs with Performance Max ↗
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Launching Health in ChatGPT ↗
Health in ChatGPT now lets eligible U.S. users securely connect medical records and Apple Health to get more personalized insights and better understand their health.
Accelerating the frontiers of scientific discovery: Google’s $40M commitment to the Genesis Mission ↗
Google commits $40M in AI tokens and credits for the Genesis Mission
3 Google updates from Galaxy Unpacked 2026 ↗
Gentle Monster glasses, Warby Parker glasses, a prompt asking for the history behind a pictured building, and a prompt asking to book a table at a pictured restaurant
Building AI infrastructure with the Effingham County community ↗
OpenAI announces Project Camellia in Effingham County, Georgia, with commitments to responsible energy, community investment, jobs, and access to Codex.
How news organizations are using AI to advance their vital missions ↗
News organizations are using AI to strengthen reporting, grow audiences, and improve business operations, with OpenAI tools supporting journalists and publishers worldwide.
Advancing the next era of national science ↗
OpenAI outlines its commitment to advancing American science working with the U.S. Department of Energy and national labs to use frontier AI to accelerate discovery.
WordPress karbantartás & biztonság: Így óvd meg a weboldalad ↗
A WordPress CMS (Content Management System) az egyik legelterjedtebb, legegyszerűbben kezelhető és személyre szabható weboldalmotor. Rengeteg ingyenes és prémium bővítmény és sablon található hozzá, amelyekkel akár kisvállalkozások és magánszemélyek is mélyebb webfejlesztési tudás nélkül, viszonylag rövid idő alatt és jelentősebb anyagi befektetés nélkül hozhatnak létre weboldalakat. Ez a rugalmasság azonban árnyoldallal is jár: a szabadon […] A WordPress karbantartás & biztonság: Így óvd meg a weboldalad bejegyzés először Marketing21 -én jelent meg.
Introducing OpenAI Presence ↗
Introducing OpenAI Presence, a proven enterprise AI agent platform that helps organizations deploy trusted voice and chat agents for customer and internal workflows.
NTT DATA Group cuts incident analysis to 30 minutes with Codex ↗
NTT DATA Group uses ChatGPT Enterprise and Codex to help 9,000 employees automate work, cut incident analysis to 30 minutes, and scale secure AI adoption.
Introducing the ChatGPT for small business program ↗
OpenAI launches the ChatGPT for Small Businesses program, helping entrepreneurs build AI skills, automate work, and grow with ChatGPT Work.
Introducing Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber ↗
We’re introducing new Gemini models, including Gemini 3.6 Flash, 3.5 Flash-Lite and 3.5 Flash Cyber.
Google AI Mode Ads Rarely Match The Sources It Cites via @sejournal, @MattGSouthern ↗
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources. The post Google AI Mode Ads Rarely Match The Sources It Cites appeared first on Search Engine Journal .
OpenAI and Hugging Face partner to address security incident during model evaluation ↗
OpenAI and Hugging Face share early findings from a security incident during AI model evaluation, highlighting advanced cyber capabilities and lessons for defenders.
David Vélez and Robin Vince join the boards of the OpenAI Foundation and OpenAI Group PBC ↗
David Vélez and Robin Vince join the boards of the OpenAI Foundation and OpenAI Group PBC, bringing global leadership in finance, technology, and governance.
Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson ↗
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026. The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal .
Safety and alignment in an era of long-horizon models ↗
OpenAI shares lessons from deploying long-running AI models, highlighting new safety risks, observed failures, and improved safeguards through iterative deployment.
Introducing Gemini 3.5 Flash Cyber ↗
Google introduces Gemini 3.5 Flash Cyber, a lightweight cybersecurity model to find and patch vulnerabilities.
A scorecard for the AI age ↗
Sarah Friar, CFO of OpenAI, introduces a practical AI scorecard to measure ROI through useful work, cost per successful task, dependability, and return on compute.
Beach vibes and temporary wallpaper are trending for back-to-school season. ↗
College students are eager to turn their dull dorm rooms into cozy spaces. Here are the Google Search trends we’re seeing.
6 back-to-school shopping tricks every student should know ↗
Four mobile phone screens illustrating Google Shopping features: personalized AI search results, a Google Lens visual search of a shoe, a product listing with a price-tracking button, and a virtual try-on feature showing a shirt on an avatar.
Create, edit and star in videos with two Google Vids updates ↗
Text "Gemini Omni and Personal Avatars in Google Vids" surrounded by various images
Connect more of your apps to Search ↗
Connected apps rendering
Why teens deserve access to safe AI ↗
Learn how OpenAI is making ChatGPT safer for teens with age-appropriate protections, learning tools, parental controls, and expert partnerships.
Our approach to bioresilience ↗
Google DeepMind and Isomorphic Labs are sharing our joint approach to bioresilience and AI models.
How Codex became a collaborator for OpenAI’s creative team ↗
How OpenAI’s creative team uses Codex to build custom creative tools, accelerate ideation, and prototype faster with context-aware AI.
How Cars24 scales conversations and builds faster with OpenAI ↗
Cars24 uses OpenAI-powered voice and chat agents to handle 1M+ monthly conversation minutes, recover 12% of lost leads, and bring agentic workflows to teams across the company.
The US is advancing AI safety through state and federal action ↗
OpenAI outlines a “reverse federalism” approach to AI governance, where state laws help build a national framework for safe, democratic AI.
GPT-Red: Unlocking Self-Improvement for Robustness ↗
Explore GPT-Red, OpenAI’s automated red teaming system that uses self-play to improve AI safety, alignment, and prompt injection robustness.
How To Report The PPC Metrics Your CFO Actually Cares About via @sejournal, @timothyjjensen ↗
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post How To Report The PPC Metrics Your CFO Actually Cares About appeared first on Search Engine Journal .
Celebrating 25 years of visual search innovation ↗
Google Images logo surrounded by illustrations of people searching for different images
How to manage AI investments in the agentic era ↗
Learn how enterprises can manage AI investments in the agentic era by measuring useful work per dollar, improving efficiency, and scaling high-value workflows.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys ↗
The shortlist economy is here: AI agents hand buyers three to five options. Here's how to make sure you're on it. The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal .
How data science teams use ChatGPT Work ↗
See how data science teams can use ChatGPT Work to build root-cause briefs, impact readouts, KPI memos, scoped analyses, and dashboard specs from real work inputs.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson ↗
Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal .
Google Ads Now Requires Disclosure Labels On AI-Generated Content via @sejournal, @brookeosmundson ↗
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows. The post Google Ads Now Requires Disclosure Labels On AI-Generated Content appeared first on Search Engine Journal .
Optimize your reach and frequency across campaigns with video campaign groups. ↗
Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.
Empowering India’s next generation of innovators with ATL Saathi ↗
Google and AIM launched ATL Saathi, a Gemini-powered AI tool empowering Indian educators in robotics labs.
Expanding AI transparency in ads ↗
Search windows
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC via @sejournal, @navahf ↗
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal .
Google Ads Expands Travel Campaigns To Things To Do And Events via @sejournal, @brookeosmundson ↗
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales. The post Google Ads Expands Travel Campaigns To Things To Do And Events appeared first on Search Engine Journal .
Google Clarifies Smart Bidding Update After Advertiser Concerns via @sejournal, @brookeosmundson ↗
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns. The post Google Clarifies Smart Bidding Update After Advertiser Concerns appeared first on Search Engine Journal .
Expanding Managed Agents in Gemini API: background tasks, remote MCP and more ↗
Managed agents feature bundle launch
The latest AI news we announced in June 2026 ↗
June Pixel Drop hero
New York City educators and industry leaders gathered at Google’s offices to shape the future of AI in classrooms. ↗
Google, the New York Jobs CEO Council and Urban Assembly hosted an AI summit for 150 education and industry leaders.
Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working ↗
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics. The post Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working appeared first on Search Engine Journal .
Unlocking Britain’s next era of productivity: Building a nation of AI trailblazers ↗
Four illustrated characters representing different professional roles, including a scientist, technician, explorer, and observer.
Ask an AI expert: What exactly is the full stack? ↗
An illustration depicting a full-stack AI infrastructure against a dark background
Unlock deeper insights for YouTube brand campaigns. ↗
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
Our latest Google Finance upgrades, including a new app ↗
The Google Finance logo, surrounded by elements of the user interface
Elevate your campaign performance with June’s Demand Gen Drop. ↗
Our June Demand Gen Drop offers more ways to elevate campaign performance and engage new viewers on YouTube.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf ↗
Running ads on every platform? Here's how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal .
Google Tests ‘Strongest Match’ Labels On Search Ads via @sejournal, @brookeosmundson ↗
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered. The post Google Tests ‘Strongest Match’ Labels On Search Ads appeared first on Search Engine Journal .
Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification via @sejournal, @brookeosmundson ↗
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility. The post Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification appeared first on Search Engine Journal .
Google Launches Ask Ad Manager, Its First AI Agent For Publishers via @sejournal, @brookeosmundson ↗
Google's conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops. The post Google Launches Ask Ad Manager, Its First AI Agent For Publishers appeared first on Search Engine Journal .
Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube ↗
YouTube announces new insights tools to support creator partnerships and strengthen ad campaigns at Cannes Lions 2026.
Expanding financial advertiser verification across Europe ↗
Blue shield with a lock on it, all in front of various computer windows
New research shows how AMIE, our medical AI, could help manage health conditions. ↗
Research in “Nature” shows our conversational AI system matches primary care physicians in complex disease management.
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era via @sejournal, @coreydmorris ↗
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era appeared first on Search Engine Journal .
Unlocking UK house-building with AI-accelerated planning ↗
UK government partners with Google DeepMind to build a new AI-powered prototype aimed at faster housing decisions.
Securing the future of AI agents ↗
Securing internal systems with an AI Control Roadmap, combining traditional safeguards and real-time monitoring.
Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson ↗
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal .
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson ↗
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal .
We’re strengthening our presence in Alabama through new investments and community support. ↗
Google has announced a $1.5 billion investment for 2026 and 2027 to expand its data center campus in Jackson County, Alabama. Operating since 2019 on a repurposed former…
Our new community investments in Virginia support local jobs and expand energy affordability. ↗
We’re helping build the state’s next-generation workforce and investing in energy programs.
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together. ↗
When buyers search for homes, they get critical property details — and they can contact an agent right from the ad.
We’re bringing Walmart Connect to Display & Video 360. ↗
The new partnership will help brands reach high-intent shoppers through YouTube campaigns and measure their results.
Investing in multi-agent AI safety research ↗
Google DeepMind and partners announce a $10M funding call for multi-agent safety research.
Fluid, natural voice translation with Gemini 3.5 Live Translate ↗
Gemini 3.5 Live Translate brings near real-time, natural speech translation to Google AI Studio, Google Translate and Google Meet.
Measuring the impact of learning with AI in Sierra Leone and beyond ↗
Results from a randomized controlled trial show the potential of Gemini’s Guided Learning feature to boost engagement and accelerate learning.
The latest AI news we announced in May 2026 ↗
May AI recap
Kulcsszókutatás 2026: Útmutató a modern SEO és GEO stratégiához ↗
A kulcsszókutatás alapvető pillére a SEO-nak és a digitálisan felkészült vállalkozások tartalomstratégiájának, amely stabilan túlélte a keresőmotorok tucatnyi algoritmusfrissítését, az állandóan változó digitális ökoszisztémát és az AI robbanásszerű térhódítását is. 2026-ban sem veszített semmit a jelentőségéből, sőt, a hatalmas tartalmi zajban még inkább elengedhetetlenné vált, hogy pontosan tudjuk, mit keres, mit kérdez és milyen problémákat […] A Kulcsszókutatás 2026: Útmutató a modern SEO és GEO stratégiához bejegyzés először Marketing21 -én jelent meg.
Online marketing trendek 2026-ban ↗
Nem túlzás azt állítani, hogy 2026 átírja a játékszabályokat az online marketingben. Olyan változásoknak vagyunk tanúi és alakítói, amit néhány évvel ezelőtt el se tudtunk volna képzelni. Ma minden az AI, a GEO és az automatizálás körül forog, miközben a trendhajhászás közben marketingesként meg kell tanulnunk úgy együttműködni ezekkel a platformokkal, hogy közben ne vesszen […] A Online marketing trendek 2026-ban bejegyzés először Marketing21 -én jelent meg.
YouTube earns industry's first MRC accreditation for short-form video. ↗
YouTube achieves its sixth consecutive MRC brand safety accreditation, and becomes the first platform certified for short-form video.
5 ways Google Search can level up your thrift and vintage shopping ↗
A colorful, grain-textured collage of various items scattered across a light blue background. The items include a green bucket hat, a wooden clothes hanger, a blue-and-red striped collar, blue sunglasses, denim shorts, a yellow price tag, a red high-heele
How we used Gemini to build Google I/O 2026 ↗
A collage of I/O-related images, including the Antigravity Coffee Co. pop-up, a colorful jellyfish and a still from the Timmy TPU video. The word AI repeats three times on the left of the image, and there are colorful icons, including a sparkle, as well.
Take our I/O 2026 quiz, vibe coded in Google AI Studio. ↗
We used Google AI Studio to vibe code a quiz about our top I/O 2026 announcements.
Catch up on 12 major I/O 2026 moments ↗
The colorful I/O logo against a black background, surrounded by stills from the I/O keynote
Here's how AI is rebuilding the foundation of modern marketing. ↗
The finale of Ads Decoded, recorded live at Google Marketing Live 2026, features the teams behind the day’s biggest announcements.
Google Display Ads has a new home in Demand Gen. ↗
Display advertisers can still serve ads exclusively on the Google Display Network while unlocking more streamlined campaign management.
Google Marketing Live 2026 ↗
At Google Marketing Live 2026, we announced new AI-powered advertising solutions to help marketers grow across Google and YouTube.
How we’re helping retailers thrive with new Universal Commerce Protocol features and AI tools on Google ↗
Text "Google Marketing Live" surrounded by the YouTube logo, Google G, and a 3-D sparkle
Turn data into decisions with unified measurement. ↗
We’re bringing Meridian, our open-source MMM to Google Analytics and introducing Future Long-Term Conversions.
Fast-tracking genetic leads to reverse cellular aging ↗
Biologists use Co-Scientist to find novel factors that successfully rejuvenate human cells.
Simulate real-world places with Project Genie and Street View ↗
We’re expanding access to Google AI Ultra subscribers globally and introducing a new capability powered by Street View.
Gemini for Science: AI experiments and tools for a new era of discovery ↗
A collection of science tools and experiments to expand the scale and precision of scientific exploration.
Making it easier to understand how content was created and edited ↗
We're expanding our tools to help you understand how content was created and edited across the web.
Strengthening Singapore’s AI Future: A New National Partnership ↗
Google DeepMind and Singapore partner to apply frontier AI to address complex challenges across health, education, and sustainability and more.
Finding the molecular switches behind new infectious diseases ↗
Clare Bryant uses Co-Scientist to identify genetic triggers in emerging infectious diseases.
Opening new paths in aging research ↗
Calico Life Sciences uses Co-Scientist to connect scattered findings and generate new leads in aging research.
Accelerating discovery of liver disease mechanisms ↗
Filippo Menolascina uses Co-Scientist to identify new liver disease treatments and explain why existing drugs only help certain patients.
A Google AI Mode jött, látott, győzött? Újra előnybe kerül a keresőóriás? ↗
Amikor Napóleon megpróbálta bevenni Oroszországot, sokáig eljutott, és már-már úgy tűnt, ő lehet az első, akinek valóban sikerül. Nem számolt azonban a zord téllel és azokkal a tartalékokkal, amikkel az ellenség rendelkezett még. Így végül felébredt az alvó oroszlán, és ellentmondást nem tűrően visszavágott, erősebbé válva, mint előtte valaha. Nos, valami ilyesmi a helyzet most, […] A A Google AI Mode jött, látott, győzött? Újra előnybe kerül a keresőóriás? bejegyzés először Marketing21 -én jelent meg.
Közösségi média trendek 2026: így generálj magas elérést és valódi figyelmet ↗
A mesterséges intelligencia rohamos fejlődése alapjaiban formálja át a közösségi média működését, és 2026 fordulópontot jelent különösen az európai – ezen belül a magyar – márkák számára. A platformok algoritmusai, a felhasználói elvárások és a tartalomgyártási lehetőségek egyszerre változnak, ami újfajta gondolkodást igényel a marketing csapatoktól. Cikkünkben saját szakmai tapasztalatainkra, ügyfélmunkáink tanulságaira, valamint több iparági […] A Közösségi média trendek 2026: így generálj magas elérést és valódi figyelmet bejegyzés először Marketing21 -én jelent meg.
Short videó készítés azonnal bevethető sablonokkal ↗
Rengeteg olyan vállalkozással találkozunk, ahol komoly nehézséget okoz a videós tartalomgyártás. Gyakori probléma, hogy nem szeretnének szerepelni a videókban, vagy egyszerűen nem tudják, hogyan kezdjenek bele a rövid formátumú videók készítésébe. Bár pontosan látják, hogy a short-form videók jelentősen megerősíthetnék a marketing eszköztárukat, az első lépés mégis elmarad. Cikkünk célja, hogy megmutassuk: a short videók […] A Short videó készítés azonnal bevethető sablonokkal bejegyzés először Marketing21 -én jelent meg.
SEO a generatív keresőmotorok (GEO) korában: technikai és tartalmi workflow 2026-ra ↗
Emlékszel még arra az időre, amikor a SEO kimerült a kulcsszavak megfelelő sűrűségű elhelyezésében és néhány link beszerzésében? Ez a világ már végleg a múlté, a változás tempója pedig az elmúlt években minden eddigit felülmúl. A feladat ma már jóval összetettebb a Google algoritmusának megfejtésénél, hiszen a generatív mesterséges intelligencia (AI) válaszaiban való láthatóság is […] A SEO a generatív keresőmotorok (GEO) korában: technikai és tartalmi workflow 2026-ra bejegyzés először Marketing21 -én jelent meg.
Újabb kihívás a SEO szakmának: mit jelent a num=100 kivezetése? ↗
2025 őszén a keresőoptimalizálást megrendelő ügyfeleinkkel a legtöbbet valószínűleg a mérések átalakításáról egyeztettünk, mivel a generatív AI megjelenése óta ez az egyik legnagyobb változás, ami a szolgáltatásunkat érintette. Nagyon technikainak tűnik ugyan, de a cikk végére bemutatjuk, hogy a technikai paraméterek változása jelentős gondolkodásmódbeli változást is igényel. Mit jelentett a num=100 paraméter, és miért gond […] A Újabb kihívás a SEO szakmának: mit jelent a num=100 kivezetése? bejegyzés először Marketing21 -én jelent meg.
Ingyenes Google Consent Mode v2 cookie popup (GCMv2 by Marketing21) ↗
Neked is kezd eleged lenni abból, hogy a Cookiebot, a CookieYes és a hasonló előfizetéses Google Consent Mode v2 kompatibilis megoldások egyre drágábbak? Nekünk nagyon.. Ezért létrehoztuk az ingyenes alternatíváját, aminek a beállításait lépésről lépésre megismerheted ebben a cikkben. Mi az a Google Consent Mode v2? A Google Consent Mode v2 egy olyan adatvédelmi eszköz, […] A Ingyenes Google Consent Mode v2 cookie popup (GCMv2 by Marketing21) bejegyzés először Marketing21 -én jelent meg.
Értékesítési tölcsér és túlcsordulásos technika az online marketingben ↗
A Marketing21-nél minden héten találkozunk olyan új érdeklődőkkel, akik szeretnék felpörgetni az online marketing folyamataikat. A legtöbb cégvezető vagy marketinges tanácsot vár tőlünk arra, hogy mivel kellene elindulnia, és milyen eszközök támogatják legjobban az üzleti céljaikat. A konzultációk alkalmával gyakran az értékesítési tölcsér és a túlcsordulásos technika bemutatásával világítjuk meg, hogy milyen stratégiát érdemes követnie […] A Értékesítési tölcsér és túlcsordulásos technika az online marketingben bejegyzés először Marketing21 -én jelent meg.
A Google E-E-A-T szerepe a weboldalak rangsorolásában ↗
Az interneten nagyon széles skálán találkozhatunk szöveges tartalmakkal a legkülönbözőbb témákban. Legyen szó akár egy blogcikkről, ami a legnépszerűbb telefont mutatja be a piacon, vagy egy szakértői leírásról a hisztaminérzékenységről. Mivel ma már bárki feltölthet tartalmakat, nagyon fontos, hogy a leírás hitelessége megfelelő legyen az adott kategóriában. Ehhez nyújt segítséget a Google E-E-A-T. Mit is […] A A Google E-E-A-T szerepe a weboldalak rangsorolásában bejegyzés először Marketing21 -én jelent meg.