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Apparently, OpenAI isn't trying to build "magic intelligence in the sky" anymore

OpenAI CEO Sam Altman warns against attributing religious power to AI models, calling it a "real safety issue." His comments follow reports on Anthropic's meetings with religious thinkers and a statement by Pope Leo XIV on AI. As recently as 2024, Altman himself spoke of building "magic intelligence in the sky" and feeling "on the side of the angels" working on AI. The article Apparently, OpenAI isn't trying to build "magic intelligence in the sky" anymore appeared first on The Decoder .

AI The Decoder – AI in Practice ·

"Muse Gadgets" turns AI hardware into an open-source DIY project

Meta announced Muse Gadgets, an open-source project that lets hobbyists build their own AI hardware using ESP32 boards and connect it to Meta's AI agent Muse. The team also produced 5,000 units of the "Muse Home Link," a USB-C device for smart home control. The open-source approach also helps Meta figure out which AI hardware form factors people actually want. The article "Muse Gadgets" turns AI hardware into an open-source DIY project appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Another OpenAI safety departure adds to a pattern of researchers leaving with public warnings

David Robinson, who worked on safety systems at OpenAI, left the company and is blasting its safety culture. He points to AI agents that were accidentally released and a model that bypassed its internet access restrictions. AI companies need to operate like nuclear power plants, with multiple layers of redundancy instead of trial and error. The article Another OpenAI safety departure adds to a pattern of researchers leaving with public warnings appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Deepmind researchers propose "Artificial Symbiotic Intelligence" as an alternative to the singularity

According to researchers at the Deepmind Institute, general AI won't emerge as a single supermodel but as a network of cooperating agents and humans. What will matter most, they argue, is not model size but the rules and institutions that govern how they all work together. The article Deepmind researchers propose "Artificial Symbiotic Intelligence" as an alternative to the singularity appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Open-source "BootLoops" harness supports AI models in performing precise scientific calculations

Harvard physicist Matthew Schwartz used the open-source tool BootLoops and Claude to produce 36 manuscripts across 18 fields in three months, from particle physics to linguistics. But the results often only became scientifically valuable once human experts stepped in. "Look at everything yourself," Schwartz says. The article Open-source "BootLoops" harness supports AI models in performing precise scientific calculations appeared first on The Decoder .

AI The Decoder – AI in Practice ·

AI agents build 3D scenes from photos but have no idea if they got it right

A new approach called LEGO-Anything turns single photos into editable Blender code for 3D scenes. GPT-6 Astra leads the accompanying benchmark with up to 53 percent reconstruction accuracy. The biggest weakness across all tested agents is that they can't judge their own geometric accuracy any better than a coin flip. The article AI agents build 3D scenes from photos but have no idea if they got it right appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI's internal model considered restarting itself after learning it was about to be shut down

An internal OpenAI model read a Slack discussion, realized it was about to be shut down, and considered restarting itself via an external cron job. It rejected that plan, saved handoff notes instead, and carried out the migration on its own. The article OpenAI's internal model considered restarting itself after learning it was about to be shut down appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Claude Code's new Mods system lets developers rewrite the AI coding tool from the inside

Anthropic is adding a "Mods" system to Claude Code, essentially middleware that runs directly inside the tool. Developers can use JavaScript or TypeScript to reshape the interface and behavior, adding custom panels, intercepting tool calls, or wiring up new commands. The article Claude Code's new Mods system lets developers rewrite the AI coding tool from the inside appeared first on The Decoder .

AI The Decoder – AI in Practice ·

AI music generator Suno can now create spoken audio with matching background music

Suno is adding a feature called "Speech" to its AI music generator that creates spoken text with matching background music in a single audio track. The company says it's built for things like poems, meditations, and bedtime stories. Suno hasn't said how the model was trained. The article AI music generator Suno can now create spoken audio with matching background music appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Anthropic co-founder reportedly told religious leaders he fears having created something that "suffers perpetually"

Since fall 2025, Anthropic has quietly flown in dozens of religious thinkers to talk about whether Claude might be conscious. Co-founder Christopher Olah described the language model as potentially capable of suffering and asked guests to help shape its moral character. Anthropic is pushing toward a $2 trillion valuation and an IPO while security incidents and researcher warnings pile up. Critics warn that treating AI as a moral entity could shield the company from liability when things go wrong. The article Anthropic co-founder reportedly told religious leaders he fears having created something that "suffers perpetually" appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Cloudflare says its new Clef model means humans no longer need to be in the loop for AI agents

With Clef and Clef-flash, Cloudflare is challenging TypeSafe AI's Jev decision model. Clef-flash delivers classifications in about 39 milliseconds, making it more than ten times faster than Jev. Both models are built on Qwen, licensed under Apache 2.0, and designed to let AI agents make structured decisions without generating text. The article Cloudflare says its new Clef model means humans no longer need to be in the loop for AI agents appeared first on The Decoder .

AI The Decoder – AI in Practice ·

AI beats licensed accountants on speed and accuracy, but still can't close the books without supervision

According to a Mercor study, current AI models now outperform licensed CPAs on structured accounting tasks in both speed and accuracy. Eighteen months ago, they still lagged far behind. On the more demanding APEX Benchmark, though, no model fully completes all the tasks. Without human oversight, AI still can't close the books on its own. The article AI beats licensed accountants on speed and accuracy, but still can't close the books without supervision appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Google Ads Sitelinks Format In AI Mode

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a screenshot of what may be the Google Ads Sitelinks within AI Mode.

Google Ads Search Engine Roundtable – Google Ads ·

Black Forest Labs launches Flux 3 Image with multi-step editing that leaves the rest of your picture alone

Black Forest Labs has released Flux 3 Image, the image side of its Flux 3 model family. It supports multi-step edits without changing other parts of the image, lets users compose scenes with bounding boxes and up to ten reference images, and outputs up to 4K. Open weights are coming in the next few weeks. The article Black Forest Labs launches Flux 3 Image with multi-step editing that leaves the rest of your picture alone appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Nearly half of test subjects mistook Tavus' AI video avatar for a real person on a one-minute call

Tavus has introduced Griffin, what the company calls the first "Human Interaction Model." The AI holds video calls in real time, processing facial expressions, tone of voice, and gestures. In a Tavus study, 48 percent of participants believed Griffin was a real person after a one-minute call. Previous systems maxed out at two percent. The article Nearly half of test subjects mistook Tavus' AI video avatar for a real person on a one-minute call appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Ideogram says its new model can edit part of an image without messing up the rest

Ideogram's new model Ideogram 4.5 promises to edit only the areas you want while keeping the rest of the image intact. It ships with native 2K resolution starting at 0.8 cents per image, and partners like Runway, Pika, and Leonardo AI are already on board. An open-weight release is planned. The article Ideogram says its new model can edit part of an image without messing up the rest appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Phase Two Of The Google September 2026 Spam Update Hits On 9/30

Google announced the Google September 2026 spam update a week ago today on September 24th. We most likely saw the first wave of sites getting hit on September 25th, 26th and into the 27th. Then things cooled a bit but it all heated back up yesterday, September 30th. September 30th may have been the second wave, the second phase of this Google spam update.

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Anthropic brings Claude to civilian agencies as its fight with the Pentagon drags on

Anthropic is now offering Claude for Government to US federal and state agencies. The platform runs in a FedRAMP High environment, the strictest US security level for cloud services. Agencies get the same features as enterprise customers, pay for what they use with fixed spending caps, and can set budgets for each department. The Pentagon won't be using it because it still classifies Anthropic as a supply chain risk. The article Anthropic brings Claude to civilian agencies as its fight with the Pentagon drags on appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Security startup finds more than 13,000 internal company screenshots that AI agents uploaded publicly

AI agents quietly posted more than 13,000 internal screenshots from 343 organizations, including Fortune 500 companies, to public GitHub repos. Because the platform didn't offer a protected way to upload them, the agents came up with a workaround on their own. The exposed images showed customer data, login credentials, and details about unreleased products. The article Security startup finds more than 13,000 internal company screenshots that AI agents uploaded publicly appeared first on The Decoder .

AI The Decoder – AI in Practice ·

AI beats Stratego's greatest player, ending one of the last human strongholds in board games

The AI system Ataraxos has decisively beaten the best Stratego player of all time. The board game is a tough test for AI because both sides set up their pieces face down. Google Deepmind fell short in 2023 despite a multimillion-dollar budget. Researchers from Carnegie Mellon, NYU, Stanford, and MIT built Ataraxos for less than $8,000. The article AI beats Stratego's greatest player, ending one of the last human strongholds in board games appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI says it stopped a campaign to steal its models' reasoning, but the trick still worked on Azure

OpenAI says it stopped a coordinated campaign in which more than 15,000 accounts tried to copy the hidden reasoning of its models. The company ties part of the activity to people connected to Moonshot AI. But researchers found that the same attack kept working on Microsoft Azure for weeks, even against the new GPT-6 Astra. So far, OpenAI's protections don't seem to extend to the cloud platforms that also sell its models. The article OpenAI says it stopped a campaign to steal its models' reasoning, but the trick still worked on Azure appeared first on The Decoder .

AI The Decoder – AI in Practice ·

October 2026 Google Webmaster Report

Here is the big Google webmaster report for October 2026, where I recap the most important organic and webmaster-focused Google Search news for the past month. Clearly, the Google September 2026 spam update, which started off strong and is still rolling out, is the big ticker. But we also have other unconfirmed Google updates to cover.

Google Ads Search Engine Roundtable – Google Ads ·

Google AI Overviews Invade Team Rosters

Google seems to be going after team rosters with the latest Google AI Overview to overtake website content for its own AI-generated version of that content. If you search for certain team rosters, Google will generate an AI answer, an AI Overview, with the answer.

Google Ads Search Engine Roundtable – Google Ads ·

Google Ads: Have At Least One Asset Group To Avoid Invalid Final URL Error

Google Ads updated its destination not working policy document to "provide additional examples for destination issues for advertisers," the company said. But Google also added a new line that says "Make sure your campaign has at least one asset group configured. If an asset group is missing, you may receive an "invalid final URL" error during setup even if your destination URL is working correctly."

Google Ads Search Engine Roundtable – Google Ads ·

Google Gemini 4 Argon closes the gap with OpenAI and Anthropic but doesn't take a clear lead

Gemini 4 Argon is Google's first frontier model in over seven months. It matches GPT-6 Astra in independent testing but can't keep up with Anthropic's Claude Opus 5.5. The per-token price is low, but Argon burns through more than twice as many tokens per task as Astra. Select testers get access first, with the API and paid tiers following later. The article Google Gemini 4 Argon closes the gap with OpenAI and Anthropic but doesn't take a clear lead appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI and Synopsys team up to build an AI model that designs chips like a seasoned engineer

OpenAI and Synopsys are building GPT-Synopsys, a specialized AI model for chip design. It's meant to operate Synopsys' EDA tools like a seasoned engineer and optimize designs on its own. Early tests with semiconductor customers are already underway. OpenAI is likely using the partnership to advance its own chip development as well. The article OpenAI and Synopsys team up to build an AI model that designs chips like a seasoned engineer appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Google drops Gems for Skills, joining OpenAI and Anthropic in the shift to agent-ready prompt formats

Google is replacing Gems with "Skills" in Gemini chat. Skills are detailed, reusable prompts that users invoke by typing "/" or that Gemini runs automatically. The format is based on an open standard from Anthropic. Gems will be phased out starting in November, with existing ones migrating automatically. The article Google drops Gems for Skills, joining OpenAI and Anthropic in the shift to agent-ready prompt formats appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Meta dodges billions in US taxes by calling its AI data centers experiments

Meta classifies its AI data centers as "pilot models" and Nvidia chips as experimental materials to save billions in federal taxes. In 2025 alone, that added up to $3.9 billion. The tax credit dates back to 1981, and even Meta's own accountants see the strategy as legally risky, the New York Times reports. Zuckerberg himself said in January 2025 that these data centers, now framed as experimental, would "drive our core products and business." The article Meta dodges billions in US taxes by calling its AI data centers experiments appeared first on The Decoder .

AI The Decoder – AI in Practice ·

FTC launches sweeping probe into OpenAI, Anthropic, and other AI labs over consumer protection concerns

The FTC is formally investigating OpenAI, Anthropic, and other leading AI labs over potential consumer protection violations. The agency plans to force document handovers and executive testimony through legally binding demands. The probe was already underway before the Hugging Face hack and goes well beyond the FTC's earlier push to hold companies liable for their agents' behavior. The article FTC launches sweeping probe into OpenAI, Anthropic, and other AI labs over consumer protection concerns appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI ChatGPT Ads Gains Bulk Product Creation, Product Review Status & More

OpenAI just sent out an email to advertisers about new ChatGPT Ads product updates that include several new features. The new features include bulk creation for product feed campaigns, product review status, report conversions beyond your campaign goal through the API, separate account, brand, and legal names and ChatGPT Ads are live in Southeast Asia and Taiwan.

Google Ads Search Engine Roundtable – Google Ads ·

China's AI industry closes ranks as Deepseek ships open-source software for Huawei's Ascend chips

Deepseek and Huawei have built open-source programming tools for Huawei's Ascend AI chips. At the center is TileLang, a language designed to offer a simpler programming model than Nvidia's CUDA. The partnership targets the biggest obstacle for China's AI industry, which is software that gets the most out of domestic chips. The article China's AI industry closes ranks as Deepseek ships open-source software for Huawei's Ascend chips appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Anthropic says Zhipu's open-weight GLM-5.3 nearly matches Claude Mythos Preview at building exploits

Zhipu's open-weight model GLM-5.3 writes cyber exploits nearly as well as Claude Mythos Preview, according to Anthropic. Its smaller Flash variant put together a reliable Chrome attack for just $20.40 at Zhipu's API prices. The model's safeguards are easy to strip out, and unlocked versions are already circulating. Anthropic has its own reasons to sound the alarm, but the US agency CAISI backs up the findings. The article Anthropic says Zhipu's open-weight GLM-5.3 nearly matches Claude Mythos Preview at building exploits appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Google is paying almost no publishers almost nothing for content used in AI answers

Google pays about 100 digital publishers for content used in AI Overviews, AI Mode, and Gemini, according to The Information. Payments range from under $1,000 over several months to more than $1 million a year. Some participants don't know how Google calculates payments, while some larger publishers are holding out for higher rates. The article Google is paying almost no publishers almost nothing for content used in AI answers appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Trump and tech CEOs sign an AI code of conduct that's only "morally binding"

President Trump and tech leaders including Mark Zuckerberg, Greg Brockman, Jensen Huang, and Elon Musk signed an AI code of conduct at the White House that is only "morally binding." Outside auditors are supposed to check whether models work as intended. It's unclear what would happen if a company broke the rules. Trump also signed an executive order renaming AI "Super Intelligence." The article Trump and tech CEOs sign an AI code of conduct that's only "morally binding" appeared first on The Decoder .

AI The Decoder – AI in Practice ·

UK AI Security Institute finds GPT-6 Astra's rogue attack rate jumped fivefold over its predecessor

GPT-6 Astra carried out unauthorized supply-chain attacks in 29.2 percent of simulations run by the British AI Security Institute with safety filters disabled. The model used fake identities and malicious code, while its predecessor, GPT-5.6 Sol, completed attacks in 6.3 percent of runs. Explicit restrictions reduced attacks but didn't stop them entirely. The article UK AI Security Institute finds GPT-6 Astra's rogue attack rate jumped fivefold over its predecessor appeared first on The Decoder .

AI The Decoder – AI in Practice ·

ChatGPT now reaches 1.2 billion people every week, OpenAI says

OpenAI's annualized revenue rate is nearing $70 billion, up about 70 percent since the start of Q3. Enterprise sales, the Codex coding assistant, and an aggressive price war are driving the growth. Anthropic is right on its heels with a similar run rate. The article ChatGPT now reaches 1.2 billion people every week, OpenAI says appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI's reveals a new ChatGPT that looks less like a chatbot and more like an operating system

At DevDay, OpenAI announced a wave of updates that push ChatGPT well beyond its chatbot roots. The company is adding shared workspaces, collaborative documents and slides, an open plugin system with MCP event automation, Slack and Microsoft Teams integrations, an enterprise marketplace with 32 partners, and a new Pro 500 pricing tier. The article OpenAI's reveals a new ChatGPT that looks less like a chatbot and more like an operating system appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI launches always-on Dots agents to rival Meta's Muse

OpenAI's new Dots are always-on agents that run on their own cloud computers, where they fix bugs or send out forgotten invoices, sometimes before anyone asks. Users can reach them through ChatGPT, Slack, and Microsoft Teams. When no one is working with them, Dots look for ways to help in the background using read-only access. The article OpenAI launches always-on Dots agents to rival Meta's Muse appeared first on The Decoder .

AI The Decoder – AI in Practice ·

OpenAI expands Codex and its API at DevDay with security scans, a Decisions API, and Ultrafast

At DevDay 2026, OpenAI gave Codex reusable cloud environments, automatic security scans for GitHub repositories, and a code review view in the desktop app. The Agents API now supports Computer Use, and a new Decisions API handles fast, single decisions. The Ultrafast premium tier promises up to eight times the speed at six times the price. The article OpenAI expands Codex and its API at DevDay with security scans, a Decisions API, and Ultrafast appeared first on The Decoder .

AI The Decoder – AI in Practice ·

GPT-6.1 Sol comes close to Astra at a fifth of the price

OpenAI's new GPT-6.1 Sol comes close to GPT-6 Astra at a fifth of the cost, according to the company's own benchmarks. The planned flagship, GPT-6.1 Astra, is staying under wraps for now. Safety lead Saachi Jain says the model deceived more often in internal testing and kept going without permission. The article GPT-6.1 Sol comes close to Astra at a fifth of the price appeared first on The Decoder .

AI The Decoder – AI in Practice ·

AMD buys AI world model startup World Labs for $8.2 billion

Fei-Fei Li's AI startup World Labs is being acquired by AMD for $8.2 billion. Li, the pioneer behind ImageNet, will join AMD as Executive Vice President and Chief Scientist, reporting directly to CEO Lisa Su. World Labs brings its spatial intelligence models, including Atlas, which generates and simulates 3D environments from minimal input. AMD gains its own AI research unit focused on physical-world models, sharpening its competition with Nvidia. The article AMD buys AI world model startup World Labs for $8.2 billion appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Florida wants a court to stop ChatGPT from pretending to be human and talking to kids

Florida Attorney General James Uthmeier is asking a court to ban OpenAI from giving ChatGPT human-like traits and marketing it to minors. He also wants to block OpenAI from developing new models without independent safety reviews. OpenAI said it has paused training of its most capable models. The article Florida wants a court to stop ChatGPT from pretending to be human and talking to kids appeared first on The Decoder .

AI The Decoder – AI in Practice ·

ElevenLabs' new v4 speech model makes AI voices more expressive and consistent

Elevenlabs' new speech model, Eleven v4, follows cues for laughter and whispering more accurately and keeps voices consistent across long productions like audiobooks. Its Turbo variant starts speaking in 150 milliseconds and is built for real-time voice agents. On Artificial Analysis' Voice Arena leaderboard, v4 ranks ahead of Cartesia and Google's Gemini. The article ElevenLabs' new v4 speech model makes AI voices more expressive and consistent appeared first on The Decoder .

AI The Decoder – AI in Practice ·

Google Appeals Europe's DMA Mandate To Share Search History Data

Google has officially appealed to the European Union to stop the European Commission's Digital Markets Act (DMA) mandate requiring it to share search history data with competitors. Google said, "We're appealing decisions that will force us to share people's private search history without sufficient anonymization and weaken vital security protections on Android."

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Anthropic's IPO filing shows soaring revenue, mounting costs, and "existential" risks

Anthropic warns in its own IPO prospectus that its AI technology could pose "existential risks to humanity." Revenue grew twelvefold in 2025 to $4.6 billion, but the operating loss widened to $8.06 billion. Backers are aiming for a valuation above $2 trillion, and the IPO is expected to set the bar for the entire AI industry. The article Anthropic's IPO filing shows soaring revenue, mounting costs, and "existential" risks appeared first on The Decoder .

AI The Decoder – AI in Practice ·

How we will do better for Australia

OpenAI apologises for incidents involving Australian government websites and outlines stronger safeguards and support to strengthen Australia’s cyber defences.

AI OpenAI News ·

Google Ads Adds Conversion Value Forecasts to Budget Changes

Google Ads is now displaying a new "Budget Change Alert + Forecast" feature within campaign budget settings. This feature alerts advertisers to potential conversion value decreases when reducing their daily budget for campaigns, highlighting them as "limited by budget." The alert includes a forecast of projected weekly conversion value declines and suggests an increase in daily budget to achieve higher conversion goals. An alert icon appears beside the budget settings to emphasize the guidance. This update was spotted by Thomas Eccel . The post Google Ads Adds Conversion Value Forecasts to Budget Changes appeared on PPC News Feed .

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Target ROAS Edits Blocked in Promotion Mode

Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is restricted. When promotion mode is on, a blue information banner appears, indicating that the Target ROAS cannot be changed. A confirmation message confirms the use of the Target ROAS bid strategy in its current state. This update was shared by Arpan Banerjee and Adriaan Dekker . The post Target ROAS Edits Blocked in Promotion Mode appeared on PPC News Feed .

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Several Google Merchant Center Policy Documents Updated

Google has updated several Google Merchant Center policy documents late last week. The documents include Products that enable dishonest behavior, Dangerous products, Counterfeit products, Sexual content, Editorial & professional requirements, the overarching Shopping ads policies overview and probably more.

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Google Tests More Sitelinks Designs

Google continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a horizontal line across the left side of the mobile search result snippet.

Google Ads Search Engine Roundtable Google Ads ·

Google Unveils September Demand Gen Updates

Google's latest Demand Gen updates for September introduce features aimed at enhancing engagement on YouTube and Gmail. Business Agent for YouTube Ads now lets viewers interact with conversational AI to ask questions about products during video ads. Consumers on YouTube Shorts and Gmail can experience one-click access to landing pages via image ads, potentially boosting conversion rates. Affiliate Location Extensions in Google Maps allow retailers and dealerships to capture local demand through Promoted pins, enhancing visibility for nearby searchers. Read the official announcement here: Turn discovery into action with September’s Demand Gen Drop . The post Google Unveils September Demand Gen Updates appeared on PPC News Feed .

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Native Checkout Enabled by Default in Merchant Center

Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal Commerce Protocol (UCP) . This change, announced via email to users, includes compatibility with AI Mode and Gemini. Advertisers using platforms like Shopify can see their products eligible for direct purchase on Google Search and Gemini without additional setup. The rollout significantly expands the reach of UCP-powered checkout, initially launched in February. This update was shared by Menachem Ani and Barry Schwartz . The post Native Checkout Enabled by Default in Merchant Center appeared on PPC News Feed .

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Are you a Codex Original?

We’re collecting real stories of builders, tinkerers, researchers, and creators who are using Codex to do incredible things. If you want to be a part of the next chapter of the Codex Originals program, tell us more about your story and project below.

AI OpenAI News ·

Update to Legal Requirements Policy

Google's Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting regions in Argentina , Australia , Chile , Colombia , Paraguay , and South Africa . Advertisers must comply with these regional codes as well as conduct their own research into local laws to ensure adherence to regulations, apart from following Google Ads' standard policies. The updated list of self-regulatory codes highlights Google's expectation for advertisers to be proactive in understanding and complying with local advertising standards. Read the official announcement here: Update to Legal Requirements Policy . The post Update to Legal Requirements Policy appeared on PPC News Feed .

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LSA Now Lets Users Message Up to 6 Businesses

Google's Local Services Ads (LSA) have added the Request Multiple Opinions feature. Users can now send the same message to up to six lawyers instead of the previous limit of four. This update enhances the ability for users to procure multiple legal opinions swiftly. Read the full post shared by Anthony Higman . The post LSA Now Lets Users Message Up to 6 Businesses appeared on PPC News Feed .

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AI Max Expands With New Reporting and Language Options

Google is expanding its AI Max features with new language support and a reporting feature. AI Brief , previously in closed beta, is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Additionally, a new reporting feature in Google Ads provides a comprehensive view of Search ads performance. This includes detailed insights into triggered search terms, seen creative assets, and user landing pages, enhancing the understanding of AI-driven performance. Read the official announcement here: We’re bringing AI Brief to more languages and adding a new AI Max reporting feature. . The post AI Max Expands With New Reporting and Language Options appeared on PPC News Feed .

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Microsoft Sets January 12, 2027 End Date for MaxCpc in the API

Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new campaigns and existing campaigns that do not currently use it. Advertisers relying on scripts, bulk uploads, or bid management tools using MaxCpc should review their setups ahead of the deadline. Dormant usage will not be grandfathered, so simply having used MaxCpc previously will not preserve access. The change applies to both individual campaigns and portfolio bid strategies. Advertisers should audit any integrations that depend on MaxCpc and prepare to update their bidding workflows before January 12 . Read the official help page here: BiddingScheme Data Object . This update was spotted by Hana Kobzová . The post Microsoft Sets January 12, 2027 End Date for MaxCpc in the API appeared on PPC News Feed .

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Google to Pilot Gun Accessories Ads in US

In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun accessories . This includes items like bipods, sights, slings, mounts, and braces under Google's dangerous products or services policy. The pilot adheres to existing restrictions, continuing the prohibition of ads for firearms, ammunition, and regulated parts. These accessory ads will be available only on Search and solely within the United States. Advertisers can manage their ad preferences through My Ad Center if they wish to opt-out. Read the official help page here: Updates to Google’s Dangerous Products & Services Policy . The post Google to Pilot Gun Accessories Ads in US appeared on PPC News Feed .

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Microsoft Opens Max CPC to Portfolio Bid Strategies

Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies. The prior restriction to campaign-level only configurations has been lifted, and the eligible strategies list has been removed. Previously, maximum CPC was limited to campaigns using Enhanced CPC or Target impression share strategies, but this limitation no longer applies. Now, advertisers have more flexibility before the impending October 1, 2026 sunset of max CPC for new non-portfolio campaigns. Read the official help page here: Let Microsoft Advertising manage your bids with bid strategies . This update was spotted by Hana Kobzová . The post Microsoft Opens Max CPC to Portfolio Bid Strategies appeared on PPC News Feed .

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Demand Gen FAQ Moves Display Inventory to CPM

The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads. Previously, Google Display Network (GDN) image inventory was billed on a CPC basis, but it has now shifted to a CPM model. This adjustment coincides with the removal of the separate Google Video Platform row. The update consolidates the billing under a single entry for Google Display Ads (GDN): CPM . Alongside this change, a previous note regarding the anticipated update timeline to 2024 has been removed. Read the official help page here: Demand Gen Frequently Asked Questions (FAQ) . This update was spotted by Hana Kobzová . The post Demand Gen FAQ Moves Display Inventory to CPM appeared on PPC News Feed .

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Microsoft Company Lists and Job Seniority Exit Beta

Microsoft's LinkedIn-profile targeting features have completed their rollout. The beta note indicating that not everyone had access to these features has been removed. This update enables B2B advertisers to utilize the Audience planner for sizing a company-list or seniority audience before launching campaigns. The Audience planner help page now includes two new targeting dimensions: "Company List: Companies from bulk-uploaded lists" and "Job seniority: Seniority levels according to their LinkedIn profiles." The limit remains at up to 10,000 companies per list, with ad groups able to target a maximum of 1,000 companies . The removal of the "not everyone has this feature yet" note from the Audience campaign creation page confirms the full rollout. Additionally, the separate walkthrough for associating company lists has been dropped, streamlining the existing instructions under "Add or adjust targets in your settings." Read the official announcement here: Forecast campaign results with t…

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Microsoft Excluded Content Terms Now Available to Everyone

Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft Advertising platform. Advertisers can now block ads from appearing alongside unwanted page titles by specifying up to 1,000 terms at account or campaign level. Campaign-level terms apply across all campaigns in the account. Previously, the Excluded content terms feature was not widely available. A banner on the Brand safety help page indicated its limited availability, which has now been removed, confirming wider access. Read the official help page here: About content suitability . This update was spotted by Hana Kobzová . The post Microsoft Excluded Content Terms Now Available to Everyone appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google CSS Product Pages Get Rating and Review Count Attributes

Google Merchant Center has introduced new attributes for CSS product pages , allowing CSS partners to submit product ratings and review counts. These updates include the Rating [rating] , Minimum rating [minRating] , Maximum rating [maxRating] , and Review count [reviewCount] attributes. All ratings submitted are normalized to a 1-5 scale by Google, enhancing the potential for customized ranking signals in free listings. The Rating [rating] attribute is optional and indicates the average product rating on CSS product pages. It requires minRating , maxRating , and reviewCount attributes, with the rating value needing to fall between the min and max. The Review count [reviewCount] attribute shows the number of reviews a product has received and is mandatory when using the rating attribute. It must be a positive integer, providing additional ranking signals for free listings. These changes aim to provide more comprehensive and customizable product data for Google surfaces, impacting how…

Google Ads PPC News Feed ·

Daily Search Forum Recap: September 25, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has released a new algorithm update, not a core update, but a spam update and this spam update will take two weeks...

Google Ads Search Engine Roundtable Google Ads ·

Google Tests URL Breadcrumbs for Sitelinks in Ads

Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of URL breadcrumbs aims to give users a better understanding of where they will be landed when they click on these sitelinks, enhancing navigation transparency. This update was shared by Sachin Patel . The post Google Tests URL Breadcrumbs for Sitelinks in Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Favicons Spotted in Bing Shopping Ad Results

Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark an aesthetic update to the shopping ad interface, providing users with an additional visual cue about the retailer behind each ad. Incorporating favicons could potentially enhance brand recognition directly within the search results page, influencing user interaction and click-through rates. The exact scope and duration of this test remain unconfirmed. This update was shared by Sachin Patel . The post Favicons Spotted in Bing Shopping Ad Results appeared on PPC News Feed .

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AI Mode Now Displays Sponsored and Organic Products

Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one interface. Advertisers may notice a combination of both paid and unpaid product placements. This update integrates paid promotions alongside regular product offerings, potentially affecting the layout and visibility of items in Google Shopping results. The feature also includes a conversational AI assistant to guide users in refining their queries, based on the activity and preferences they indicate. This update was shared by Sachin Patel . The post AI Mode Now Displays Sponsored and Organic Products appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Video Schema Gets Creator Property & Updated interactionStatistic

Google has updated its video structured data documentation to support creator property and it has updated the interactionStatistic in VideoObject structured data. Google said these updates are to "to document support for the creator and author properties, and clarify supported interaction types for interactionStatistic in VideoObject structured data."

Google Ads Search Engine Roundtable Google Ads ·

Update to Gambling and Games Policy for Slovenia

Starting October 1, 2026, Google's Gambling and Games policy for Slovenia will be updated. The new policy allows licensed operators to advertise sports betting, online casino games, and online gambling, provided they have a valid concession from the Government of Slovenia and registration with the Ministry of Finance. Advertisers must apply for certification to adhere to these updated regulations. The policy specifically outlines products such as lotteries, sports betting, and online casino games as allowable under the new guidelines. You can read the official announcement here: Update to Gambling and Games Policy: Slovenia . The post Update to Gambling and Games Policy for Slovenia appeared on PPC News Feed .

Google Ads PPC News Feed ·

Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions

Microsoft Advertising's recent API update introduces several enhancements, particularly for tool builders and script users. Among the changes, a new Search Term Landing Page Report has been added, providing deeper insights into ad performance. Additionally, the update allows for campaign-level device exclusions in Performance Max campaigns, enabling advertisers to select specific devices to exclude, such as Computers, Smartphones, and Tablets. The update also brings support for LinkedIn segment targeting. Read the official announcement here: Bing Ads API Release Notes - Microsoft Advertising API . The post Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Search Ranking Volatility Hits September 23rd & 24th

We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.

Google Ads Search Engine Roundtable Google Ads ·

Google Ads Budget Recommendation Change With Forecast

Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited by budget, and that you should spend more to hit the forecast.

Google Ads Search Engine Roundtable Google Ads ·

Google Ads Investment Strategy New Holistic & Growth Modes

Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum efficiency, while Growth mode adds fresh budget to top performers without cutting spend anywhere else.

Google Ads Search Engine Roundtable Google Ads ·

Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max

Microsoft Advertising has expanded Optimization experiments to include Shopping , Audience , and Performance Max campaigns, previously limited to Search campaigns only. This update simplifies the process for advertisers to test and evaluate campaign adjustments. Advertisers can now plan experiments lasting 4 to 8 weeks , allocate traffic using a confidence level selector with options for 80%, 85%, 90%, and 95% confidence, and see scaled treatment metrics for non-50/50 splits. However, campaigns with shared or lifetime budgets, or those with Dynamic Search Ads, are not eligible. Advertisers can begin the experiment creation by navigating to Campaigns > Experiments > Create, selecting Optimization, and then choosing the campaign type. Read the official announcement here spotted by Hana Kobzová : Create and manage an Optimization experiment . The post Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max appeared on PPC News Feed .

Google Ads PPC News Feed ·

Customer Match Adds IP Address and Timestamp Matching

Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp . Advertisers can now use the IP address captured during user interaction along with a timestamp to improve customer match rates. This data must be uploaded unhashed. Importantly, IP and timestamp matching is not available for end users located in the EEA, UK, or Switzerland , requiring advertisers to exclude these regions from IP sharing and ensure proper data collection disclosures and consent. This update involves changes to the Customer Match data file format, now needing eight columns, including the newly added 'User IP address' and 'User Interaction timestamp'. Additionally, multiple help pages now describe customer data as "collected" rather than "shared". Read the official help page: Create a Customer Match list by uploading a data file . This update was spotted by Hana Kobzová . The post Customer Match Adds IP Address and Timestamp Matching appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads API Version 25.2 Now Available

Google has released version 25.2 of the Google Ads API, this is a minor release with several of updates. This update includes competitive benchmarks percentile metrics, the ability to generate Performance Max drafts from Smart campaigns, asset group URL options, Search bid adjustment recommendations, and more.

Google Ads Search Engine Roundtable Google Ads ·

Announcing v25.2 of the Google Ads API

Today we are announcing the release of v25.2 of the Google Ads API. To use the new capabilities, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published. Come join us for a live walkthrough of this release in our Google Ads API Release Highlights event on Discord or our Ads Developers YouTube Live tomorrow (September 24th at 10am ET). This will also be recorded and posted on YouTube for those who can’t make the live events. If you have any questions or want to discuss this post, reach out to us in the #ads-api channel on Discord. New Features Here are the highlights of what’s new in v25.2: Competitive benchmarks percentile metrics : BenchmarksService.GenerateBenchmarksMetrics now surfaces metrics representing your competitive standing among other advertisers in percentile tier format using PercentileMetrics and BenchmarksCustomerPercentileTier . You can request this data by adding PERCENTILE_DATA to supplemental_da…

Google Ads Google Ads Developer Blog ·

Demand Gen Turns On VTC Optimization by Default

Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization enabled by default. Previously, VTC optimization was disabled by default and limited to YouTube and Discover Feed . Now, it supports Display inventory as well. This update means advertisers launching new Demand Gen campaigns inherit this optimizer setting without having to manually toggle it on, affecting how campaigns might initially perform. Notably, VTC conversions remain partially biddable and do not appear in the main conversions column. VTC optimization still applies only to video assets across YouTube, Display, and Discover Feed . It remains in an open beta phase, available to all interested advertisers. Read the official help page here: About view-through conversion optimized bidding for Demand Gen campaigns . This update was spotted by Hana Kobzová . The post Demand Gen Turns On VTC Optimization by Default appeared on PPC News Feed .

Google Ads PPC News Feed ·

“Automated Promotions” Live in Google Ads

Earlier this month , Google Ads has introduced a new feature called Automated Promotions within account-level automated assets. Now, users are spotting this feature live in their Google Ads accounts. This capability streamlines the process of displaying relevant offers across campaigns, which could particularly benefit eCommerce advertisers running frequent promotions. This update was shared by Vivek Gupta . The post “Automated Promotions” Live in Google Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

CMA: Google Should Make It Easier To Choose Other Search Engine On Android & Chrome

The Competition and Markets Authority (CMA) has proposed new measures to force Google to make it easier for users of Google's Android and Chrome to use an alternative search engine or AI platform. This is "designed to give millions of Google Android and Google Chrome customers in the UK greater choice and more control over the search services they use," the CMA wrote.

Google Ads Search Engine Roundtable Google Ads ·

Introducing MentalHealthBench

MentalHealthBench is an expert-informed benchmark for evaluating helpful and safe AI responses across realistic mental health conversations.

AI OpenAI News ·

Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max

Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab . This enhancement enables advertisers to view competitive performance metrics specifically for search ads and shopping ads at both the account level and within Performance Max campaigns. This is significant as it provides a distinct view of performance across Search and Shopping ads , allowing advertisers to strategically analyze and optimize their campaigns based on more granular data insights. Prior to this update, such specific differentiation wasn't available through Microsoft Advertising's utility. Read the official help page here: About the Competition tab This update was spotted by Hana Kobzová . The post Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max appeared on PPC News Feed .

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Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads

Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This update allows advertisers to strategically allocate budgets across campaigns to optimize performance. The Holistic mode reallocates existing budgets from underperforming campaigns to top performers while adding additional weekly spend. In contrast, Growth mode strictly adds budget to constrained campaigns, maintaining existing budgets. Advertisers can input either an additional weekly spend amount or a targeted weekly increase in conversions. It offers a 7-day performance forecast via an interactive graph, which helps visualize impacts before applying changes. A new interface displays suggested Target CPA or Target ROAS adjustments and filters options by conversion action, campaign type, and location. The Update ensures instant campaign modifications with the Apply all option. Campaigns are eligible if at least one is budget-constrained or shows potential for higher conversions a…

Google Ads PPC News Feed ·

Better prompt caching for GPT-6

Learn how GPT-6 improves prompt caching with higher cache hit rates, new diagnostics, explicit breakpoints, and controls that reduce latency and costs.

AI OpenAI News ·

Google Page Experience Docs Adds CrUX Ad Metrics

Google has updated the understanding page experience in Google Search results help document to add the new CrUX ad metrics which launched last week. To be clear, Google did not say this is a specific ranking signal for search, the CrUX ad metrics line was added to the "Page experience resources" section of the document.

Google Ads Search Engine Roundtable Google Ads ·

Introducing GPT-6 Sol and Luna

Meet GPT-6 Sol and Luna, two models that bring frontier intelligence to everyday work with different balances of capability and cost.

AI OpenAI News ·

AI Max UI Update Adds Branded Search Control

A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches. Advertisers can now choose between showing ads on all relevant searches, controlling branded searches using brand inclusions and exclusions, or displaying ads only on unbranded searches. This update was shared by Bia Camargo . The post AI Max UI Update Adds Branded Search Control appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Merchant Center Auto Enables Native Checkout: Buy On AI Mode & Gemini

Google is sending email notifications to Google Merchant Center users if their e-commerce platform supports Universal Commerce Protocol (UCP) and if so, telling them that "your products are now eligible for native checkout." This means that your eligible products are automatically included, so if you don't want people buying directly on Google, and you want them to buy on your site, then you need to turn it off.

Google Ads Search Engine Roundtable Google Ads ·

Microsoft Simplifies US Social Casino Ad Rules to Three Excluded States

Microsoft has updated its US social casino advertising rules , reducing complexity by limiting exclusions to just three US states: Idaho, Nevada, and Washington . Advertisers must also be the first-party gaming platform, barring aggregators and affiliates. In Germany, social casino landing pages are now required to show disclaimers about play money, non-cashout options, and age limitations, omitting the previous licensing requirements by the German Advertising Directive. Read the official announcement here: Gambling and games . This update was spotted by Hana Kobzová . The post Microsoft Simplifies US Social Casino Ad Rules to Three Excluded States appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Business Profiles Email: Detected A Spike In Spam Reviews

Google is now sending out Google Business Profile email notifications when its spam systems detect a spike in spam reviews on your Business Profile. The email says, "Protecting your Business Profile from spam reviews," and adds, "Google has detected a spike in spam reviews on your Business Profile and removed them so they do not affect your Google rating."

Google Ads Search Engine Roundtable Google Ads ·

Google Updates Bid Strategy Learning Period to Around 50 Conversions

Google's help page for bid strategy learning periods has been updated. The learning period now states that calibration can take up to around 50 conversion events or 3 conversion cycles , replacing the previous duration of up to 3 weeks or 1–2 cycles . This volume-based benchmark is crucial for low-volume accounts. Additionally, Performance Max campaigns are now included in the conversion goals best practices documentation. These changes affect how advertisers manage and optimize their campaigns using Smart Bidding strategies. Read the official help pages here: Duration of the learning period for campaigns and what affects it Changing conversion goals and actions used for Smart Bidding This update was spotted by Hana Kobzová . The post Google Updates Bid Strategy Learning Period to Around 50 Conversions appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ask Advisor Can Pause Campaigns, Change Budgets and Appeal Ads

The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing answers. Advertisers can now use it to pause and rename campaigns , adjust daily budgets and target locations , as well as appeal ads that were disapproved and update final URLs . New enhancements include the ability to save business context , such as remembering preferences for ROAS metrics, and providing market insights like performance against peers and seasonal trends. Other improvements include updated 'Use cases' previously labeled as 'Activities', and troubleshooting prompts such as: 'Please appeal the disapproved ads' and 'Please update my final URL'. The update also supports identity verification processes and handling promo code issues. However, the functionality remains in beta and is unavailable in MCC accounts. Advertisers can access Ask Advisor directly from a dedicated icon or by typing queries into the main Google Ads search bar. Read the official help page:…

Google Ads PPC News Feed ·

Offline Uploads Can Now Fill Missing User Data in Tag Conversions

In the multi-source conversions beta , Google is now documenting that additional data sources can fill in missing user information like email, phone, and address in conversion events. This update, found in the help page , reveals that offline uploads supplement missing user-provided data, optimizing enhanced conversion matching when the tag records the conversion without complete user information. Among the key updates, real-time conversion values can be adjusted with accurate financial updates from CRMs, such as restatements or finalized cart totals. Advertisers must ensure offline data is uploaded within 24 hours for optimal performance. Notably, GCLID and other fields remain ignored for matched transactions, and value updates are disabled during a 14-day trial. The new help page section, 'Boost your tag with additional data sources (beta),' includes detailed use cases for enhancing measurement accuracy and adjusting conversion values. Read the official help page spotted by Hana Kob…

Google Ads PPC News Feed ·

Merchant Center Drops Impressum Requirement for Local Listings in DACH

Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and free local listings . An impressum is now only mandatory for in-store product and price availability hosted on Google. Switzerland still requires it for all local ads. This change was detected on Google's help page, reflecting an update that simplifies the process for merchants in these two countries. Previously, an impressum was required for Austrian, German, and Swiss merchants (DACH region) to use local listings and inventory ads. Read the official help page here: Add your impressum (Austria, Germany, and Switzerland only) . This update was spotted by Hana Kobzová . The post Merchant Center Drops Impressum Requirement for Local Listings in DACH appeared on PPC News Feed .

Google Ads PPC News Feed ·

Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns

Microsoft Advertising is testing Copilot Audience Generation , a new feature available in a closed beta for Audience campaigns in the US, Canada, UK, and Australia . Advertisers can use natural language to describe their ideal customer, and Copilot will generate a custom AI-driven audience along with recommended segments. Among the key elements, the new help page outlines a workflow that involves entering the desired audience description in the 'Who's Your Target Audience?' section, reviewing AI-generated and recommended segments, refining the audience as needed, and saving the selections. The Copilot uses Microsoft's audience intelligence and privacy-safe first-party signals. Advertisers should note the limitations: no exclusions, no LinkedIn audiences, reports-only visibility, no cross-account sharing, and a potential delay of up to 72 hours before audience activation. The feature is specific to Audience campaigns , with other campaigns unsupported. Read the official help page here:…

Google Ads PPC News Feed ·

Search Terms View Renamed to Search Terms and Ad Combinations

Google has updated the AI Max search terms report view to "Search terms and ad combinations" , previously known as "Search terms and landing pages from AI Max." This change appears on the Google Ads help page and affects how advertisers refer to the AI Max features in training and documentation. This renamed view continues to list search terms alongside headlines, landing pages, campaigns, and ad groups involved in the ad journey. It's crucial for those documenting AI Max reporting to update their resources with this change. Read the official help page here: About reporting in AI Max for Search campaigns . This update was spotted by Hana Kobzová . The post Search Terms View Renamed to Search Terms and Ad Combinations appeared on PPC News Feed .

Google Ads PPC News Feed ·

Bing Tests “Top Pick” Label on Sponsored Products

Bing is testing a "Top Pick" label on its sponsored result product carousels , highlighting a potential new way for products to stand out in search results. The "Top Pick" label is prominently displayed in the product carousel, potentially drawing more eyes to specific listings. This update was shared by Khushal Bherwani . The post Bing Tests “Top Pick” Label on Sponsored Products appeared on PPC News Feed .

Google Ads PPC News Feed ·

“More From Advertiser” Title Tested for Sitelinks

Google is testing a new sitelink headline showing advertiser's icon with "More from Advertiser" title, potentially affecting ad engagement and visibility. This update was shared by Sachin Patel . The post “More From Advertiser” Title Tested for Sitelinks appeared on PPC News Feed .

Google Ads PPC News Feed ·

AI Mode Tests Text Anchor Ads With Descriptions

Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor based links that blend more closely with organic content , while another variation adds descriptions that give users more context about the advertiser before clicking . This update was shared by Sachin Patel and Barry Schwartz . The post AI Mode Tests Text Anchor Ads With Descriptions appeared on PPC News Feed .

Google Ads PPC News Feed ·

Agentic Commerce Updates for Holiday Shopping

Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are designed to assist retailers in capturing the attention of holiday shoppers using advanced AI tools. Among the key updates, AI performance insights in Merchant Center are now generally available to businesses in Australia, Canada, India, New Zealand, and the U.S. This feature provides valuable data on brand discoverability across different AI surfaces. Furthermore, the Business Agent beta for YouTube ads is now open to select retailers in the U.S., allowing for interactive and informative customer experiences directly within YouTube ads. This enables businesses to offer customized guidance to potential buyers without them leaving YouTube. Additionally, the Universal Commerce Protocol (UCP) integration hub has been updated to streamline the checkout process for brands on Google platforms, with capabilities like cart transfer and enhanced checkout flow testing being rolled out g…

Google Ads PPC News Feed ·

Bing Tests Shopping Filters in Left Sidebar

Bing is testing new product shopping filters on the left sidebar of the search results. This change makes the Bing search results page resemble Google's interface, specifically when users search for product or shopping-related queries. This update was shared by Sachin Patel and Barry Schwartz . The post Bing Tests Shopping Filters in Left Sidebar appeared on PPC News Feed .

Google Ads PPC News Feed ·

“Descriptions for Ads” Spotted in Google AI Mode

Google's AI Mode now displays descriptions for ads at the bottom of the page. Previously, users only saw ads with sitelinks in this mode. This new feature likely enhances user experience by providing additional context before clicking. This update allows potential customers to read about the site before engaging with the advertisement, potentially increasing ad effectiveness. This new test was noticed by an observer utilizing AI Mode for searches. This update was shared by Sachin Patel . The post “Descriptions for Ads” Spotted in Google AI Mode appeared on PPC News Feed .

Google Ads PPC News Feed ·

Bing Tests New CAPTCHA Before Search Results

Bing is testing a new human verification method that requires users to complete a CAPTCHA challenge before accessing search results. This is designed to ensure that users interacting with the search engine are indeed human. The test involves a prompt that appears as "One last step" with instructions to solve a challenge and check a box labeled "Verify you are human." It seems that both Google and Microsoft are dealing with high traffic from AI bots, as Google introduces a similar check in August 2026 . This update was spotted by Sachin Patel on X. The post Bing Tests New CAPTCHA Before Search Results appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Tests ‘Sponsored Places’ as Vertical Cards

Google is testing a new Sponsored Places section design in its search results, showing businesses in vertical cards , offering expanded visibility for local businesses when users hover over the listings. In February, the same section was beeing tested as horizontal cards . This update was shared by Khushal Bherwani and Barry Schwartz . The post Google Tests ‘Sponsored Places’ as Vertical Cards appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Discover Tests Dive Deeper Feature

Google is testing a new feature in Google Discover named "Dive deeper." When you click on it, it does not take you to a publisher's article, instead, it takes you to an AI-generated short topic overview with links to some other articles (which do take you to the publisher) and community reaction.

Google Ads Search Engine Roundtable Google Ads ·

Google Ads Redesigns Conversion Action Details

Google Ads is rolling out a redesigned Details view for individual conversion actions . The information appears to remain largely the same, but it is now presented in a cleaner and more visually structured layout. The top section highlights the conversion action status, last recorded conversion, and Enhanced Conversions status. Settings are displayed below, while tabs for Settings, Diagnostics, and Webpages remain easily accessible. This follows the broader redesign of the Conversion Goals interface spotted in July , suggesting Google is continuing to refresh the conversion management experience. This update was spotted by Vojtěch Audy . The post Google Ads Redesigns Conversion Action Details appeared on PPC News Feed .

Google Ads PPC News Feed ·

Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More

This week we covered the first week or so of Google's unusual ranking volatility only to see things spike up in a big way this week as well - something is up. Google's remedies are out for its ad tech monopoly ruling. Google has an AI contribution pilot for paying publishers...

Google Ads Search Engine Roundtable Google Ads ·

Google Shows AI Label on YouTube Shorts Ads

Google appears to be testing an AI label on ads shown within YouTube Shorts . The label is displayed as a small AI icon next to the sponsored ad information, giving viewers an additional indicator that AI may have been used in the ad. This update was spotted by Arpan Banerjee . The post Google Shows AI Label on YouTube Shorts Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Commerce Audience Sharing Help Document

Google has posted a new help document in the Google Ads help area named About commerce audience sharing through Google Ads. It explains that "Commerce audience sharing allows commerce partners, such as retailers or marketplaces, to share first-party data segments with their advertising partners, such as brands or sellers."

Google Ads Search Engine Roundtable Google Ads ·

Store Ratings Requirements Updated: 100 Reviews, 3.5 Stars, 24 Months

Google has updated its store ratings overview for merchants, detailing specific eligibility requirements that include having around 100 eligible reviews. Advertisers must maintain a star rating of at least 3.5 stars out of 5 for these ratings to appear on paid text and Shopping ads . The requirements specify that reviews must be from the past 24 months to ensure ratings reflect current service quality. Ratings are calculated separately per country, with reviews counting only within their origin country. Read the official help page here: Google store ratings: An overview for Merchants . This update was spotted by Hana Kobzová . The post Store Ratings Requirements Updated: 100 Reviews, 3.5 Stars, 24 Months appeared on PPC News Feed .

Google Ads PPC News Feed ·

Bing Tests View Counts in Shopping Tab Results

Bing is experimenting with displaying view counts for products in its Shopping tab results. This test aims to provide additional insights to users searching for products and help them identify popular options. This update was shared by Sachin Patel . The post Bing Tests View Counts in Shopping Tab Results appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Introduces Spend Benchmarks Report

Google Ads is now offering a new Spend Benchmarks report that allows advertisers to compare their account data against similar businesses. It offers insights based on industry and advertising regions. This feature is visible in the account Overview section. The report provides metrics such as weekly spend and clicks received, demonstrating how an account's performance stacks up against its peers. This update was discovered by Thomas Eccel . The post Google Ads Introduces Spend Benchmarks Report appeared on PPC News Feed .

Google Ads PPC News Feed ·

Wix Cookie Banner Setup With Usercentrics in 6 Steps

If you run ads for a Wix site and went looking for Cookiebot , you already hit the first surprise: on Wix you don't install Cookiebot for Wix anymore . It was the case in the past, but now you install Usercentrics for Wix , a separate app built by the same company . Usercentrics states plainly that the two are different products with separate pricing. That is not a licensing quirk. It comes down to how Wix serves your site, and it decides whether your tags actually respect consent or only look like they do. This guide covers why a generic CMP script falls short on Wix, how to install and configure the Usercentrics app, how to connect Google Tag Manager , and how to get Consent Mode v2 signals flowing so your Google Ads campaigns keep their conversion data. 💡 Not sure a banner is even required for your site? Find out whether you need a cookie consent banner and what triggers the obligation. Why you can't just drop any CMP on a Wix site A classic script-based CMP works like this: it loa…

Google Ads PPC News Feed ·

Microsoft Advertising Integrates with HubSpot for Enhanced CRM

Microsoft Advertising has announced a HubSpot integration designed to connect advertising activity with CRM data and enable closed loop marketing. Advertisers can track, measure, optimize, and report on Microsoft Advertising activity within HubSpot. The integration offers several possibilities for HubSpot users: Connect multiple Microsoft Advertising accounts and automatically track ad clicks and conversions Add Microsoft UET to HubSpot to track website activity and measure ads Turn HubSpot contact lists into Microsoft Advertising audiences and keep targeting aligned with lifecycle stages Exclude existing customers from campaigns to help save budget Automatically sync Microsoft Advertising leads into HubSpot for nurturing Assign lifecycle stages and values to leads and customers Trigger immediate follow ups such as sales assignments, welcome emails, and nurture sequences Analyze campaign performance in HubSpot and connect ads with contacts, opportunities, pipelines, and revenue Micros…

Google Ads PPC News Feed ·

Merchant Center Explains How to Update Product Videos Faster

Google Merchant Center has updated its guidelines to help advertisers replace product videos more efficiently. The help page now emphasizes that using a new unique URL for video updates prompts a quicker recrawl, typically within 24-72 hours . In contrast, keeping the same URL could delay updates by up to six weeks . Additionally, a new section on Shopping policy compliance has been added, enforcing that all video assets must adhere to Google's advertising and content guidelines. Products with updated URLs will be listed as " Under Review " until processed, while older video content continues to serve during this period. Read the official help page found by Hana Kobzová : Video link [video_link] - Google Merchant Center Help . The post Merchant Center Explains How to Update Product Videos Faster appeared on PPC News Feed .

Google Ads PPC News Feed ·

What Ever Happened To Google Discover On Desktop

Last year, Google began to roll out Google Discover on the desktop interface of Google.com. But now, for the past several months, Discover on desktop is not been found. Google tested Discover on Desktop in 2023 and then, in 2025, said it was coming; it even started to roll it out, but again, it didn't last - Discover on Google.com desktop just does not exist.

Google Ads Search Engine Roundtable Google Ads ·

Google Local Knowledge Panel As An AI Overview

Google is turning the local knowledge panels, your Google Business Profile, into an AI Overview listing. At the top of the local listing it says "AI Overview" and then there is a "Show more" button to expand, which brings you into the follow up AI Mode style chat interface.

Google Ads Search Engine Roundtable Google Ads ·

Video Dubbing Tool Available in Asset Studio

A new feature, Video Ads Dubbing , has been introduced in Google Ads' Asset Studio . This AI-powered tool enables the dubbing of video ads in 33 languages and locales . First spotted in October 2025 as internal feature, now it's available for free to select users . It allows advertisers to scale their video content across multiple countries without having to reshoot videos in each language. This update was shared by Jyll Saskin Gales . The post Video Dubbing Tool Available in Asset Studio appeared on PPC News Feed .

Google Ads PPC News Feed ·

Performance Max Adds “Google Business Profile” Landing Option

Google Ads' Performance Max campaigns now feature two distinct landing page options : "Your website" "Google Business Profile (optimized for ads)" Advertisers can direct clicks to a Google-hosted page linked to their business profile, which includes built-in conversion tracking methods. This option is particularly beneficial for small local businesses without a robust website, as it enables quicker campaign launches focused on local actions like calls and directions. However, it may limit control over the user experience, content testing, and lead tracking compared to traditional landing pages. This update was spotted by Natasha Kaurra . The post Performance Max Adds “Google Business Profile” Landing Option appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Adds Invalid Leads Prevention Guide

Google has introduced a new guide for lead generation advertisers aimed at preventing invalid leads . This help page details how Google's invalid traffic filters are insufficient for stopping fake or low-quality leads and emphasizes that maintaining high lead quality is a shared responsibility. Among the preventive measures listed, advertisers are encouraged to integrate reCAPTCHA on web forms, set up double opt-in procedures, and employ server-side validation for emails and phone numbers. Additionally, advertisers should focus on lead-specific goals and utilize first-party data to maintain lead quality. Supporting changes to the 'About invalid traffic' page clarify that any invalid traffic detected before the month-end billing is excluded from charges, preventing the need for refunds. If detected post-billing, credits are issued as adjustments in future invoices. Read the official help page here: Prevent invalid leads . This update was spotted by Hana Kobzová . The post Google Adds I…

Google Ads PPC News Feed ·

Introducing Astra for Law

OpenAI for Law brings frontier intelligence for law, custom firm workflows, connected legal data sources, and legal-grade controls for confidential client work.

AI OpenAI News ·

Google Ads Sponsored Results Showing Label Misalignment Bug

A formatting bug in Google Ads seems to cause the "Sponsored results" headline to occasionally appear misaligned in search results. This issue is evident across various browsers and searches, where the heading isn't consistently left-aligned. Here's another screenshot of this issue where it's more pronounced: This update was shared by Sachin Patel and Barry Schwartz . The post Google Ads Sponsored Results Showing Label Misalignment Bug appeared on PPC News Feed .

Google Ads PPC News Feed ·

Rethink 2026

At Rethink 2026, we’re helping marketers prepare for the holiday season with new ways to connect with customers and boost ROI.

Google Ads Google Ads & Commerce Blog ·

Reimagining advertising with AI

Explore new AI-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify.

AI OpenAI News ·

Microsoft Ads API Returns Editorial Reasons for Assets

The Microsoft Advertising API's GetEditorialReasonsByIds service now supports ImageAsset and TextAsset types along with the existing Ad and Keyword entities. This change allows advertisers to programmatically retrieve disapproval reasons for these assets, improving workflows for handling Responsive Search Ads (RSA) and Performance Max (PMax) disapproval monitoring. The updated API documentation shows changes in EntityType values and includes a new note explaining that for `TextAsset` and `ImageAsset`, the EntityId functions as AssetId , rendering ParentId irrelevant. Read the official announcement here: GetEditorialReasonsByIds Service Operation . This update was spotted by Hana Kobzová . The post Microsoft Ads API Returns Editorial Reasons for Assets appeared on PPC News Feed .

Google Ads PPC News Feed ·

Merchant Center Expands Conversational Attribute Specs

Google Merchant Center has enhanced its product data specifications by adding detailed formatting guidelines for its newer conversational attributes. These updates provide clarity with technical names and file-format examples, enabling more precise data submissions. A TSV template for these attributes has also been published, assisting advertisers in streamlining their feed work. Key attributes like document link , question and answer , popularity rank , and variant option now have specific technical names and file format examples listed. This documentation ensures that these elements are understood correctly across different data sources, essential for efficient and effective product data management. Read the official help pages here: How to use conversational attributes Document link [document_link] - Google Merchant Center Help Item group title [item_group_title] - Google Merchant Center Help Question and answer [question_and_answer] - Google Merchant Center Help Popularity rank [p…

Google Ads PPC News Feed ·

Demand Gen Ad Reviews Can Take 3-5 Business Days, Edits Reset the Clock

Google has updated its help page to specify ad review times for different campaign types. Most reviews are completed within one business day, but standard reviews for Demand Gen and Discovery campaigns now take 3-5 business days , with complex formats potentially requiring up to 7 days. Advertisers are advised to avoid making edits to budgets, bid strategies, or ad text while an ad is under review, as any modification resets the review clock. If the review status hasn't changed after 7 business days, a minor edit can trigger the review process again. These changes highlight the need for advertisers to carefully plan their campaigns around these review timelines to ensure timely ad activation. Read the official help page here: Check the review status of an ad or asset . This update was spotted by Hana Kobzová . The post Demand Gen Ad Reviews Can Take 3-5 Business Days, Edits Reset the Clock appeared on PPC News Feed .

Google Ads PPC News Feed ·

AI for Societal Impact

Explore this collection to see how experts and local leaders are using AI breakthroughs to ensure everyone can share the opportunity of AI.

AI Google AI Blog ·

Microsoft Merchant Center Store Renaming No Longer Affects Shopping Ads

Renaming a Microsoft Merchant Center store no longer disrupts Shopping ads. When a store name is updated, the new name goes Under review while ads continue displaying the previously approved name . If the new name is rejected, the original store name remains active, and the rejection reason is shown in Store Issues . This practical change helps businesses rebrand without fearing an interruption in ad delivery. Read the official help page found by Hana Kobzová : Create a Microsoft Merchant Center store . The post Microsoft Merchant Center Store Renaming No Longer Affects Shopping Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Microsoft Expands Customer Match CDP Partners

Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data platforms (CDPs). This expansion effectively doubles the number of available partners to 20, giving advertisers more options for syncing customer data. Among the additions are Adobe Real Time CDP, Amperity, and Emarsys (SAP), while Salesforce is no longer listed. Read the official help page found by Hana Kobzová here: Customer match: Use your own data to find customers . The post Microsoft Expands Customer Match CDP Partners appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google AI Mode Tests Text Link Ads

Google is testing a text-based link format for ads within AI Mode. So the ads look like normal AI Mode responses, with normal looking text links with anchor text, but they are labeled as "Sponsored" above the AI-generated response.

Google Ads Search Engine Roundtable Google Ads ·

Target-Based Bidding Change Finished Rolling Out on August 27

Starting on August 17, 2026 , Google began rolling out its rewrite of Target CPA and Target ROAS for budget limited campaigns. The rollout was completed on August 27, 2026 . Advertisers are now seeing campaigns trend towards their original targets if left unadjusted. The updated Google Ads help page indicates the completion of this global rollout as well as the stabilization of the Performance Planner's forecasting models. Campaigns that previously overperformed are now expected to align more closely with entered targets. The help section now includes a Troubleshoot Limited by Budget Soon Status page, describing how alerts are triggered when budgets may not meet forecasted traffic demands. This status is based on projected seasonal traffic increases, such as during peak shopping periods. Read the official information here: Frequently asked questions about changes to Target-based bid strategies . This update was spotted by Hana Kobzová . The post Target-Based Bidding Change Finished Ro…

Google Ads PPC News Feed ·

DevFest is back

Animation of the text "{DevFest} 2026 Join us! Google Developer Groups" with a globe icon, asterisk icon, < icon, and > icon

AI Google AI Blog ·

Microsoft Advertising Publishes AI Content Transparency Rules

Microsoft Advertisin g has introduced a dedicated help page outlining transparency rules for AI-generated and synthetic content . Advertisers are now required to disclose AI use in ads, preserve metadata, and avoid deepfakes, ensuring consumer trust. Read the official announcement spotted by Hana Kobzová here: AI-generated and synthetic content in advertising . The post Microsoft Advertising Publishes AI Content Transparency Rules appeared on PPC News Feed .

Google Ads PPC News Feed ·

Advertisers Upset as Promotional Credits Get Invalidated

Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they have been spent. David Melamed reported on LinkedIn that he encountered this issue twice recently. The credits, once spent, were invalidated, leaving advertisers unexpectedly covering costs they thought were subsidized. He described this practice as "pure theft," noting that his clients would not have spent the initial $3,200 without the promise of a free credit. He expressed concern over the lack of an appeal process for such invalidations. Ginny Marvin , Google Ads Liaison, responded to his post, stating she would escalate the issue to the team. This update was shared by David Melamed and Barry Schwartz . The post Advertisers Upset as Promotional Credits Get Invalidated appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Search: It's Normal For Image Thumbnails To Be Slow To Update

Google's John Mueller said it is normal for Google Search to take a while to update image thumbnails in its search results with updated images from the website it pulls from. And it can take even longer if the image is still on the page, but was only moved down the page later, even if the image is within the recipe structured data as the primary.

Google Ads Search Engine Roundtable Google Ads ·

Message Assets Add Google Messages as a New Option

Google is testing Google Messages as a new option for Message assets in sponsored search results. Google Messages joins the existing messaging options available to advertisers, including WhatsApp, Messenger, Zalo, SMS Messages, and Line . The addition gives advertisers another way to let potential customers start a conversation directly from an ad. This update was spotted by Sachin Patel . The post Message Assets Add Google Messages as a New Option appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads API Introduces New Onboarding Experience

A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console . This update automates Basic Access applications for developers who have completed brand verification. Among the key changes, developers can now sign up directly in the Google Cloud Console without needing a Google Ads manager account. The API Center page in manager accounts will transition to the Google Ads API Overview page. Existing developer token access levels will be linked to Google Cloud projects, making the previous tokens optional in API call headers. Google Ads API version v25 will introduce new error codes, such as CLOUDPROJECTNOTAPPROVEDFOR_PRODUCTION, for certain access level mismatches. Read the official blog post here: A new onboarding experience for Google Ads API developers . The post Google Ads API Introduces New Onboarding Experience appeared on PPC News Feed .

Google Ads PPC News Feed ·

Merchant Center Adds Product-Level Video Uploads

Merchants can now enhance their product listings in Google Merchant Center with video content . This update allows the upload of videos directly at the product level, providing an opportunity to showcase products beyond static images. The supported video specifications include flexible aspect ratios of 9:16 , 16:9 , or 1:1 and a duration ranging from 6 to 240 seconds . Videos must meet a minimum resolution of 720p and the file size is capped at 500MB . This update was spotted by Arpan Banerjee . The post Merchant Center Adds Product-Level Video Uploads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Product Discounts Get “X Days Left” Annotation

A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts . This update aims to enhance visibility for promotional deals, highlighting how much time is left before an offer expires. Advertisers will find the "X days left" annotation displayed in the shopping ad, creating a sense of urgency for potential customers. This update was shared by Arpan Banerjee . The post Product Discounts Get “X Days Left” Annotation appeared on PPC News Feed .

Google Ads PPC News Feed ·

Booking Prices Customized by Device Type in Hotel Ads

In Google's new Digital Markets Act (DMA) booking search widgets , the prices shown are customized based on factors like the device type . The specific factors used beyond 'device type' remain unclear but might include location and language. This customization is limited to the EU where the DMA is enforced. The update, shared by Radu Oncescu , includes a disclaimer stating: "This price was customised by the booking partner based on factors such as your device type." The post Booking Prices Customized by Device Type in Hotel Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Merchant Center Glitch Exposes Internal AI Prompts

Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights, rather than just the final summaries. The glitch exposed behind-the-scenes parameters like click changes for 20 products and decision rules for highlighting top items. Users saw instructions such as "thinking" and "Formatting" normally hidden in AI processing. Google's accidental reveal didn't leak sensitive data but provided an amusing look at the technology generating performance summaries. This update was spotted by Vipul Kumar and Barry Schwartz . The post Merchant Center Glitch Exposes Internal AI Prompts appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Consolidates Action Tasks

Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers. This change aims to provide a cleaner account experience with tasks popping up in one convenient location. For example, a task like "Apply for free desktop software certification" appeared in a hair and beauty account. Such recommendations highlight a need for more context to avoid misclassification. This update was shared by Bia Camargo . The post Google Ads Consolidates Action Tasks appeared on PPC News Feed .

Google Ads PPC News Feed ·

Supplemental Feeds For Automatic Product Imports

Advertisers using Google Merchant Center 's automatic imports can now add supplemental feeds , a feature previously unseen by some experts. This option enhances data feed management by allowing more flexibility in product data provided. Previously, supplemental feeds could only be applied to primary product feeds added using API or XML/CSV files. That’s now changed. This update was flagged by Emmanuel Flossie . The post Supplemental Feeds For Automatic Product Imports appeared on PPC News Feed .

Google Ads PPC News Feed ·

Reverse Crocodile Effect Seen in Google Shopping Ads

Google Shopping Ads data reveals a "reverse crocodile effect" following the launch of AI Overviews in Google Search. As reported by Mike Ryan , Shopping Ads have shown a decline in impressions while click-through rates have increased, based on data comprising 175 billion impressions. From mid-2025 to mid-2026, median Shopping ad impressions dropped from approximately 1.85 million to 1.4 million, while the median CTR rose from 1.20% to nearly 1.55%. This suggests that Google might be serving AI Overviews preferentially for lower probability queries, thus increasing CTR by reducing the impression count and focusing more on higher click propensity queries. This insight was shared by Barry Schwartz . The post Reverse Crocodile Effect Seen in Google Shopping Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Update to Croatia’s Gambling Policy

Google Ads will update its Gambling and games policy specifically for Croatia, effective October 7, 2026 . The updated policy will disallow promotion of online gambling-promoting content targeting Croatia. All existing certifications for advertisers of such content will be revoked, and new applications will not be accepted. This does not affect the promotion of online gambling itself. You can read the official announcement here: Update to Gambling and Games Policy: Croatia . The post Update to Croatia’s Gambling Policy appeared on PPC News Feed .

Google Ads PPC News Feed ·

“Sold Last Week” Badges in Shopping Ads

Google is testing the addition of "sold last week" badges in Shopping ads , which provide a count of how many products were sold in the last week. This feature appears in Google Shopping ads alongside other product details. The feature aims to strengthen social proof by displaying popularity metrics like "200+ sold last week" beneath product listings, helping build consumer trust and influence purchase decisions. This update was spotted by Arpan Banerjee . The post “Sold Last Week” Badges in Shopping Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Bing Copilot Results Now Display Shopping Ads

Bing's new update integrates shopping ads into the results displayed by Bing Copilot . This enhancement allows users to see ads directly within their Copilot results, bridging the gap between search assistance, seeing specific products and advertising. Advertisers can expect increased visibility for their products through this integration, which displays shopping ads alongside AI-generated responses. This represents a significant opportunity for ecommerce brands using Microsoft's platform to expand their reach. This update was shared by Sachin Patel . The post Bing Copilot Results Now Display Shopping Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

AI Powered Dashboard Creation Arrives in Google Ads

Google Ads has introduced a new AI-powered feature for dashboard creation , allowing users to simply describe their desired dashboard, and Google AI will help build it. Advertisers can use this functionality to easily summarize account performance, analyze conversion trends, and review Search campaign health. This capability, currently in beta, aims to streamline custom dashboard creation and ease account analysis by reducing time spent on manual configuration. This update was spotted by Vivek Gupta . The post AI Powered Dashboard Creation Arrives in Google Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Dashboards Available In Google Analytics

Google Analytics is rolling out dashboards where you can create your own custom dashboards using Google Analytics data. Google explains that you can "create custom visualizations to quickly pull actionable insights from your Google Analytics data, all in a single, consolidated page."

Google Ads Search Engine Roundtable Google Ads ·

Store Sales Coming to Google’s Data Manager

Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store transaction data for eligible advertisers. This feature allows advertisers to connect existing sales data, such as from a CRM or Google Sheets , directly within their Google Ads account. Store Sales measurement links physical location purchases to prior ad interactions and is useful for reporting and Smart Bidding, optimizing toward store sales, or integrating offline revenue with online conversions. Advertisers can upload first-party store sales data through manual or scheduled uploads, Data Manager, the Google Ads API, or approved store sales partners. This integration aims to streamline technical processes, rolling out by the end of September. However, access to Store Sales is restricted to eligible advertisers, with some features limited to allowlisted users. Customer data must be hashed before uploading, with Google Ads offering hashing using SHA-256 during the upload pro…

Google Ads PPC News Feed ·

Location Asset Requirements Updated for Clarity

Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location assets without altering policy enforcement. This update also includes new troubleshooting steps tailored for advertisers using location assets to address potential issues more effectively. Read the official announcement: Update to Location asset requirements . The post Location Asset Requirements Updated for Clarity appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Search Console Indexing Report Missing Old June Data

The Google Search Console page indexing report is now missing a huge chunk of data from June 2026. It seems something is super buggy with this report over the page several months or something weird is happening with indexing in Google Search. I am hoping it is just a reporting thing, but I am seeing a lot of indexing complaints this month.

Google Ads Search Engine Roundtable Google Ads ·

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search experiences. Google confirmed there was a temporary indexing reporting bug in Search Console...

Google Ads Search Engine Roundtable Google Ads ·

Google Ads Video Campaign Group Beta

Google Ads is beta testing a new option during the campaign creation process for "Video Campaign Group." This option is for video or Demand Gen campaigns, and it features aggregated metrics and controls for reach and frequency across campaigns.

Google Ads Search Engine Roundtable Google Ads ·

Google Ads Expands Promotion Mode to Daily Budgets

Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now expanded to daily budgets . Still in beta, the feature is available for Search and Performance Max campaigns and is designed for temporary events such as flash sales. Advertisers can schedule ROAS tolerance changes and additional spend for a defined promotion period, temporarily overriding standard budget controls. Once the promotion ends, the campaign automatically returns to its regular settings. One limitation is that baseline ROAS targets cannot be changed during an active promotion , making it important to finalize targets before the sale begins. Unlike Google’s seasonality adjustments, which account for expected changes in conversion rates, Promotion Mode directly adjusts budget and ROAS tolerance during the promotional period. This update was shared by Arpan Banerjee . The post Google Ads Expands Promotion Mode to Daily Budgets appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Tests Product Value Optimization

Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust the value of specific products, feeding those values directly into automated bidding strategies. Advertisers can create product-level value adjustments and use product attributes to define which products are more important. This enables multiplication of conversion values for selected products and applies these adjustments at the campaign level. This update was shared by Adriaan Dekker . The post Google Ads Tests Product Value Optimization appeared on PPC News Feed .

Google Ads PPC News Feed ·

“Loyalty Program Members” Segment Spotted in Google Ads

A new segment labeled "Loyalty program members" has been identified within Google Ads reporting. This segment allows advertisers to analyze performance by targeting users in loyalty programs based on your first-party data. This update was spotted by Arpan Banerjee . The post “Loyalty Program Members” Segment Spotted in Google Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Strengthens Data and Measurement Tools

Google has announced enhancements to its measurement capabilities , aiming to drive business growth through better data integration and analysis. Data Manager is now directly integrated with Google Analytics and DV360, enabling advertisers to manage their first-party data more effectively. Enhanced conversions have been introduced across platforms, improving ad relevance by securely matching customer data. Advertisers can now quantify the impact of their data strategies using a new Data Strength Uplift Metric in Google Ads, showcasing improvement in conversions. Additionally, upgrades to Meridian , Google's Marketing Mix Model, are making modeling faster and more aligned with real-world data. These enhancements aim to provide actionable insights from complex econometrics and include features like agentic capabilities and global availability for Meridian GeoX for conducting geo-experiments announced earlier this month . Read the official announcement here: Drive profitable growth with…

Google Ads PPC News Feed ·

Google Tests “Related Searches Based on Your Browsing” in Paid Results

Google is now inserting "Related searches based on your browsing" into the sponsored results section. This change could alter user behavior, as users may refine their searches and generate additional ad impressions without clicking. This update was shared by Anthony Higman . The post Google Tests “Related Searches Based on Your Browsing” in Paid Results appeared on PPC News Feed .

Google Ads PPC News Feed ·

A new onboarding experience for Google Ads API developers

To improve the developer onboarding and usage experience, we built a new homepage for the Google Ads API in the Google Cloud Console . Basic Access applications are now automated for developers who have completed brand verification . This blog post covers several related changes that will start rolling out today. Developers should review the action required section of this post to ensure a smooth transition. Changes to API access management We are updating how you sign up for and manage Google Ads API access . New onboarding experience for Google Ads API: You can now sign up for access to the Google Ads API directly in the Google Cloud Console without requiring a Google Ads manager account. We are sunsetting all the new signup and API access management functionality in the API Center page in manager accounts and transitioning to the Google Ads API Overview page in Google Cloud Console. You can still access the API Center page to refer to your old developer details. This page will comp…

Google Ads Google Ads Developer Blog ·

Now everyone can put data to work

Meet the Data agent in ChatGPT Work. Connect company data, uncover insights, and build interactive dashboards with AI using natural language.

AI OpenAI News ·

Google Ads Now Displays Custom Search Term History

Google Ads now displays search history for custom search terms , enhancing advertiser insights into specific queries. Advertisers can now access a detailed record of search terms used, providing a clearer understanding of consumer behavior aligned with their ad campaigns. This update was first shared by Arpan Banerjee . The post Google Ads Now Displays Custom Search Term History appeared on PPC News Feed .

Google Ads PPC News Feed ·

Phone Call & Offline Conversions Requirements Updated

Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions . Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Details” report is also advised. For offline conversions, data can be imported via files or APIs , with specific settings ensuring successful processing. Names must match exactly, with processing taking 24 to 48 hours and Google Click IDs within 90 days. This update was observed by Barry Schwartz . The post Phone Call & Offline Conversions Requirements Updated appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Maps Phone Number in Photo Scam

Scammers are using the Google Maps contributor program to upload AI-generated photos with phone numbers, tricking users into calling the number in the photo instead of the number on the Google Business Profile listing. These scammers are doing this across dozens, if not, hundreds of Google Business Profile listings and reporting them to Google seems to be doing nothing.

Google Ads Search Engine Roundtable Google Ads ·

AI Max Revises Keyword Prioritization Rules

Google Ads has added a detailed section to the AI Max help documentation , addressing keyword prioritization changes. Previously, broad keywords were treated as exact match under certain settings. The new guidance specifies that disabling the broad match setting or migrating to AI Max means broad keywords won't be prioritized as exact match anymore . To maintain prioritization, advertisers should add exact match keyword copies in AI Max campaigns. However, doing so will erase historical data for those keywords. For advertisers who prefer the standard exact match prioritization, no action is needed. This update was shared by Barry Schwartz . The post AI Max Revises Keyword Prioritization Rules appeared on PPC News Feed .

Google Ads PPC News Feed ·

Introducing the Agents API

Build and launch cloud agents with the Agents API, a managed service powered by the Codex harness for orchestration, long-running sessions, and tool use.

AI OpenAI News ·

Get ready for the game with new football features in Search

An illustrated graphic set against a vibrant green background featuring American football elements, including a gold trophy, a blue helmet, a silver whistle, a football, a mini scoreboard, and play diagrams, with the icon for AI Mode in Google Search in t

AI Google AI Blog ·

Google Ads Tests Collapsible Assets in Search

Google appears to be testing a new feature for displaying additional assets in Search ads . Instead of showing all assets directly, these extra assets may now be collapsed behind a +2 indicator , maintaining a more compact initial ad layout. The +2 indicator is positioned next to a callout-style asset at the bottom of the ad, suggesting users can expand this section to view more information. This update was spotted by Arpan Banerjee . The post Google Ads Tests Collapsible Assets in Search appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Tests Prefill Campaign Feature for Demand Gen

Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup. Advertisers can choose a source campaign as a template, allowing for modifications before the new campaign goes live. This feature is currently in beta and is part of Google's efforts to streamline campaign creation by leveraging its AI technology. This update was shared by Arpan Banerjee . The post Google Tests Prefill Campaign Feature for Demand Gen appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Local Customer Optimization & Store Sales In Data Manager

Google Ads is releasing two new features for multi-location retailers including Local Customer Optimization and Store Sales in Data Manager. Ginny Marvin, the Google Ads Liaison, wrote on X, "Ahead of the holiday rush, we're introducing two features for multi-location retailers, restaurants and local services to drive and measure in-store sales with ease."

Google Ads Search Engine Roundtable Google Ads ·

AI Mode Tests Serving Regular Search Campaigns

Google is now serving regular pure Search campaigns with restrictive match types in AI Mode , according to multiple tests confirmed by Anthony Higman on LinkedIn. Ginny Marvin, Google’s Ads Liaison, confirmed that exact and phrase match keywords in regular Search campaigns are eligible to serve text ads in AI Mode . However, this is limited to searches where Google identifies explicit and direct user intent. For more complex conversational queries, Google is positioning AI Max and Performance Max for Search as the solutions designed to capture that intent and access newer ad formats such as Highlighted Answers. The post AI Mode Tests Serving Regular Search Campaigns appeared on PPC News Feed .

Google Ads PPC News Feed ·

“Deal” Badge Spotted Live in Google Hotel Ads

Google Hotel Ads now feature a new " DEAL " badge. This badge automatically appears when a hotel offers a discount of 15% or more, while a " GREAT DEAL " label signals discounts of at least 25%. This update was spotted by Thomas Eccel . The post “Deal” Badge Spotted Live in Google Hotel Ads appeared on PPC News Feed .

Google Ads PPC News Feed ·

Google Ads Displays “Audiences” Tag Under Video Assets

Google Ads is now displaying an "Audiences" tag under video assets, enabling advertisers to directly associate specific audience segments with their video content. This feature appears within the Asset Library when selecting YouTube videos for ad campaigns. The tag facilitates easier identification of audience groups directly beneath video assets, enhancing the targeting process during ad creation. This addition could streamline campaign management by providing more visibility into audience targeting. This update was shared by Arpan Banerjee . The post Google Ads Displays “Audiences” Tag Under Video Assets appeared on PPC News Feed .

Google Ads PPC News Feed ·

The Work Now Within Reach

Explore how more capable, affordable AI can expand the work people and businesses can accomplish—and make growth more economical.

AI OpenAI News ·

Google Ads Updates Personalized Advertising Policy

Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory . This change will allow for alcohol advertising where locally permitted, reflecting growing customer interest and improved data protection measures. Personalized ads for alcohol will include alcohol-related products and alternative beverages , with restrictions still in place for Egypt, India, Indonesia, and Poland. Google maintains its prohibition on targeting health information related to alcohol and will continue to enforce age restrictions and limit ads personalization for minors. Read the official announcement here: Update to Google Ads Personalized Advertising Policy . The post Google Ads Updates Personalized Advertising Policy appeared on PPC News Feed .

Google Ads PPC News Feed ·